Research On The Content Strategies Of Chinese Culture Overseas Dissemination Under The Internet Background

The great renaissance of China includes both material and spiritual aspects.Since the reform and opening up,China's economy has achieved world-renowned achievements and is now the world's second largest economy.Compared with the revival at the material level,although China has made great achievements in cultural services,there is still a lot of room for improvement in cultural soft power.Since the beginning of this century,in order to eliminate the "China threat theory",improve people's understanding of Chinese culture,and enhance the world influence of Chinese culture,China has begun to consciously carry out foreign cultural communication work and achieved certain results.After entering the Internet era,since the development of the media industry,individuals have become more and more capable in cultural communication,and the main body of cultural communication has gradually transitioned from the state and organizations to individuals.In the Internet era,the methods and methods of cultural communication have changed,and the content of communication needs to be adjusted accordingly to meet the needs of cultural communication.Therefore,in the first part of this article,I sorted out the relevant theories of information cross-cultural communication in the context of the Internet.Li Ziqi is a domestic self-media creator.She and her team are not only active in domestic cyberspace,but also have high visibility and influence in foreign cyberspace.Currently,they have accumulated more than two in multiple foreign online platforms.Tens of millions of fans and tens of millions of foreigners learn about China and Chinese culture through videos of Li Ziqi and his team.Therefore,the article will analyze "Li Ziqi's idyllic life",and deconstruct the cultural communication code of "Li Ziqi's idyllic life" from the perspective of content values,composition,arrangement,and target groups.The success of Li Ziqi was not accidental.It was Li Ziqi and his team that adapted to the law of information dissemination in the Internet era and achieved it through appropriate cultural dissemination content.His experience in the content strategy of cultural dissemination can be used by China 's foreign cultural dissemination agencies.Learn from.Therefore,in the third part of this article,I focus on the content characteristics of Li Ziqi's video in the context of the Internet.In the Internet era,the flow of information is highly free.The culture of a country is no longer represented by a small number of elites.The role of ordinary people in the spread of foreign cultures has increased,and every citizen is the subject of foreign cultural transmission.Based on this understanding,in the lastpart of the article,I combined the successful experience of the content strategy of "Li Ziqi's idyllic life" and the law of the spread of Internet information,and gave a generalized,foreign cultural communication suitable for ordinary citizens.Content strategy,in this way,hope to provide some critical material for related industry workers and related issue researchers.