| New media video art is a comprehensive audio-visual art form that combines interactivity and conceptuality,new technologies and new thoughts,that the concept expression is the core and purpose of its creation,and the new media and new technologies provide it with rich and diverse ways of audio-visual presentation.For the problems such as the disconnection of concepts and forms,lack of connotation,low audience participation and low identity in current new media video art works,it' s a worth researching subject that how to transform abstract concepts into concrete and perceptible audiovisual presentation forms,and fully integrate the new media's own characteristics to deepen the conveyance of meaning and realizing the balance between technology and art,form and connotation of new media video art.This article introduces the intertextual perspective into the study of new media video art.Intertextuality is a deconstructive and constructive text research theory that emphasizes the relevance of texts and the productiveness of text meanings.The open and dynamic text research perspective that it promotes can be used in both text creation and text acceptance of dynamic research.Taking the perspective of intertextuality as the entry point of research,then considering the process of conceptual imaging as a dialogue and translation with intertextuality is helpful to broaden the field of research,conduct multi-dimensional analysis and dynamic excavation,and understand and explore the connotation essence,relationship and method of the new media video art concept expression and audiovisual presentation from a new dimension.Based on the perspective of intertextuality,through the analysis of the embedding and activation path of the intertextuality of the new media video text,summarizing the docking scheme of concept expression and audiovisual presentation of the new media video art is the focus of the thesis research.This article takes the new media video art text as the research object and conducts research in five chapters:First,it points out the research background,purpose and significance of the thesis,summarizes the development and current situation of intertextuality theory and new media art concept and expression research at home and abroad,to lay the theoretical foundation for thesis writing;second,based on the text view and subject view of the intertextuality theory,analyzes the dual attributes of the phenotext and the genotext of the new media video art,and the multiple intertextual relationships that exist in creation and acceptance between the text and other text,text and audience,author and audience;third,with the help of semiotics and rhetoric theory,explores the feasible path of conceptual imaging of new media video art and its intertextuality translation mechanism,then through commonality and individuality analysis further clarifies the relationship between concepts and images in new media video art,that is,the relationship between concept expression and audiovisual presentation,and discusses the powerful concept expression potential of new media video art in terms of multiple expression forms,synchronicity and diachronic interpretation;fourth,discusses the specific encoding method and function meaning of using visual rhetoric to embed intertextuality in the construction process of the context and the sound and image of new media video phenotext;fifth,combined with the case analysis of new media video works,discusses the establishment mechanism of the internal logic and external form of the interactive system during the creation process,as well as the reshaping of the role of the audience and the reconstruction of the video text by the interactive system during the acceptance process,and discusses how the interactive mechanism to activates the intertextuality of subjects,the intertextuality of texts and the comprehensive intertextual relationship further promote the transmission of concept and the production of meaning. |
PDF Full Text Request