| As the first batch of folk art included in the national intangible cultural he ritage,the Yangjiabu woodblock New Year pictures are famous for their overall layout,bold choices,exaggerated shapes,and rich decorative taste.After hundr eds of years of inheritance and development,the development of Yangjiabu's w oodblock New Year pictures encountered a practical bottleneck in terms of prod uct form and sales channels.Now that the world has entered the digital age,th is article takes the combination of Yangjiabu woodcut New Year pictures and d igital technology in Weifang City,Shandong Province as a background to discu ss in depth how to inherit and develop Yangjiabu woodcut New Year pictures i n a new form.This article summarizes the historical evolution of Yangjiabu woodblock ne w year pictures,analyzes the production process,and analyzes the current status of inheritance through literature research,case analysis,and other research met hods;Analysis and discussion of the overall design ideas of the digital interpret ation and presentation of Bumu New Year Pictures;on this basis,from the esta blishment of the "New Year Pictures Story of Yangjiabu Wooden Engraving Ne w Year" APP project,material collection,APP interface design and APP interac tive display Started in several aspects;focusing on giving full play to the artistr y and interactivity of the digital works of Yangjiabu woodblock New Year pict ures,and using digital technology as a carrier,looking for new forms of inheritance and development of Yangjiabu woodblock New Year pictures.Through the digital interpretation and presentation of the art of Yangjiabu woodblock New Year pictures,it will help to better inherit and develop Yangjia bu woodblock New Year pictures and promote traditional folk art in the rapidly developing information age;our digital design practice It will also provide use ful exploration and help for the inheritance and development of China's intangib le cultural heritage. |
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