Research On The Innovationand Development Of Woodcut Newyear Pictures In Zhuxian Town

The Woodblock New Year pictures of Zhuxian Town originated in the Central Plains region,which is the crystallization of the living wisdom of the people in the Central Plains region,and reflects the aesthetic interest of the people in the Central Plains region.As a traditional form of folk art in China,the Zhuxianzhen woodblock New Year's painting once declined in the daily life of the people for various reasons.It was not until 2006 that the woodcut New Year paintings in zhuxian town were listed on the national intangible cultural heritage list that they returned to public view.This thesis takes Zhuxianzhen woodblock New Year pictures as the research object,in-depth visits to all woodblock New Year workshops in Zhuxian Town,the woodblock New Year exhibition hall of Kaifeng City Museum,and some shops selling woodblock New Year pictures in Kaifeng urban area New Year artists,new year sales staff,some New Year picture inheritors,and staff of relevant government departments in Zhuxianzhen woodblock New Year painting industry conducted in-depth interviews.On the basis of this investigation,the innovative development mode of Zhuxianzhen woodblock New Year pictures and the impact of the innovative development on the protection of non-legacy are discussed.From the theoretical perspective of folklore,comprehensively using the relevant theoretical methods of anthropology and sociology,combined with literature research and field investigation,the history,production process and characteristics of Zhuxianzhen woodblock new year pictures were investigated and studied,explain the innovative development of the woodblock prints of Zhuxian Town as a national intangible cultural heritage.Through the investigation and research on the inheritanceand creation subjects of Zhuxianzhen woodblock New Year pictures,from their perspectives,the key information of the innovative development of Zhuxianzhen woodblock New Year pictures is obtained.The innovative development background,innovative development methods and the impact of innovative development of ZhuXian Town woodblock New Year pictures are reviewed and discussed in detail.Zhuxian Town woodblock New Year pictures are driven by various factors such as policy drive,market pressure,changes in consumption choices,industry competition pressure,and implementation of inheritor training plans.It has made innovations in various aspects such as development,which has a positive impact on the core skills and enthusiasm of the project,and also promotes the development of the project.However,in the process of innovation and development of Zhuxian Town woodblock New Year pictures,there are also problems in the lack of innovative design talents,serious product homogeneity,the gradual loss of Zhuxianzhen woodblock New Year pictures,chaotic industry management and lack of marketing talents.New Year's Day inheritance and design of talent system,strengthening of comprehensive protection of intellectual property rights,government-led,standardized management,training "New Year's Day brokers" and other suggestions,hoping to bring useful help to the innovative development of Zhuxian Town woodblock New Year pictures.Based on the above discussion,the relationship between tradition and innovation of intangible cultural heritage is briefly discussed at the end of the thesis.Tradition and innovation are mutually reinforcing.In the process of intangible cultural heritage protection,we must adhere to "innovate in inheriting tradition and inherit in innovation development",which is an effective strategy for creative transformation and new development of intangible cultural heritage resources It is also more in line with the spirit of the UNESCO Convention for the Protection of Intangible Cultural Heritage.