| The development of digital new media technology has changed the way and habits of people to obtain information,and has also enriched the way of dance art transmission.New media dance communication through television and internet has become the most important and effective part of the mass communication of dance art.The characteristics of new media communication represented by dance programs are that there are many channels and a wide range of transmission.In addition,the program has a light and funny program format.These factors have caused dance to gain more and more attention,and this former niche culture has more receivers and followers.In order to further exert the positive effect of new media communication on the mass communication of dance art,this paper sorts out the development process of domestic dance programs,analyzes the characteristics,and concludes that the development trend of dance programs is “high quality”.By discussing the characteristics of the times that “high-quality” dance programs should have,I hope to better promote the development of "high-quality" dance programs in China.Next,this article explains the inspiration to the dance industry from the development trend of dance shows in the context of new media,with dance communication as an entry point.The article puts forward suggestions from the following perspectives: establishing the concept of the entire industry chain,adjusting the talent training model,giving play to the role of new media communication,and encouraging the marketization of performances.It is hoped that dance can take advantage of new media to better establish an industrialized system that conforms to the laws of China’s market,so that dance art can be better developed in the new era. |