Research On The Propagation Power Of Socialist Culture With Chinese Characteristics In The New Media Era

Since the 18 th CPC national congress,the whole CPC has been striving to build a strong cultural country.General secretary Xi Jinping pointed out in his report to the 19 th CPC national congress that "we should improve the dissemination,guidance,influence and credibility of the CPC's news and public opinion".The new media era has broken through the limitation of time and space of communication,the process of cultural globalization has been accelerated,and the development and dissemination of socialist culture with Chinese characteristics have both opportunities and challenges.On the one hand,the socialist culture with Chinese characteristics will be innovatively developed with novel carrier forms,approachable discourse expression and high-quality content,to meet the growing cultural needs of the people and enhance the communication power inside and outside China.On the other hand,there is a lack of systematic and professional discourse system in new media,and public opinion early warning is not targeted enough.Therefore,the cultural security of new media deserves our high attention.Based on Marxism,this thesis combines socialist culture with Chinese characteristics with relevant theories in communication,and it also analyzes the current situation of new media communication from the perspective of cultural communication power,and explores the specific path to improve the cultural communication power of socialism with Chinese characteristics.In addition to the introduction and conclusion,this thesis is divided into three parts:The first part of the thesis,mainly on the new media era,Chinese characteristics of socialist culture,the transmission force of theoretical elaboration and dialectical analysis.Firstly,based on historical materialism to definition of new media era,the thesis think new media era provide customers with interactive form of the flow of information and entertainment services,by the people's need for cultural exchanges between the motivation,in today's society of advanced productivity as the foundation,with the spread of advanced concept,and the aid of a computer or a computer essential feature of digital equipment carrier of spreading information.Secondly,it studies the connotation and important position of the cultural transmission power of socialism with Chinese characteristics.To safeguard national cultural security as the basis,the thesis strengthening the ideological discourse power and leadership of the ruling CPC is the spiritual power to promote social development.Conducive to enhance the international influence of the country and enhance China's comprehensive national strength and cultural soft power.Finally,the thesis sorts out the evaluation criteria of the communication power,and studies the measurement principle of the communication power of socialist culture with Chinese characteristics.The second part of the thesis,systematically expounds the current situation of the transmission power of socialist culture with Chinese characteristics in the new media era.Firstly,the new media transmission speed,range,carrier form,number of columns,cultural transmission mode analysis of socialist culture with Chinese characteristics of the propagation force increase opportunities.China's cultural soft power improved,cultural construction of rapid development,growing propagation force shaping the international image of China is good.Secondly,it points out the challenges faced by the new media era,which are mainly manifested in the following five aspects: the dissemination of theme entertainment,weaken the authenticity of culture;the capitalization of the main body of communication weakens the safety of culture;spread vulgar language weaken the core force of culture;the communication audience individuality,weakens the culture feedback power;spread culture fragmentation destroy the healthy "mimicry environment".The third part of the thesis,focuses on the realistic path to improve the communication power of socialist culture with Chinese characteristics,and elaborates from four aspects.Firstly,it is necessary to build new media communication front under the guidance of Marxist theory,and follow a positive and innovative work ideas.This part believes that the CPC central committee should occupy the new media culture position,play the role of the mouthpiece of the media,and maintain the authority of new media.We will improve the new media-oriented mechanism,follow the rules of media communication,and spread core values.Secondly,cultivate the main body of new media communication.Young people,the main force of new media,should be given full play to cultivate network opinion leaders of college students and enhance the appeal of mainstream discourse.Improve the media literacy of new media users--Internet users,enhance their self-judgment,and consciously resist corrupt and backward information.Strengthen the responsibility of mainstream communicators of new media,and strengthen the regulation power of network information.Thirdly,take people as the center,innovate new media communication content,meet people's cultural needs.Finally,we should make use of online public opinion monitoring,establish a big data platform for online public opinion,establish a regular online public opinion monitoring and early warning mechanism,escort with laws and policies,and improve China's international image.Based on cultural transmission power as the research object,this thesis studies the propagation force status of the culture of socialism with Chinese characteristics,strengthening the propagation force of socialist culture with Chinese characteristics of the real path.It is of great theoretical and practical significance to unite the people internally to meet the cultural needs of the people and to shape the national image externally.