| After the 18 th National Congress of the Communist Party of China,Chinese society began to enter a new era.The Chinese Communist Party urgently needs to seek breakthroughs in the construction of political parties in order to win the hearts of the people and consolidate their ruling status.In response to the party’s 18 th National Congress,CCTV launched a series of political documentary featuring the "Welcome to the Nineteenth National Congress".This paper draws on the analytical thinking of critical multimodal discourse analysis to analyze this series of political feature documentary.The study found that the new era of ruling the country’s political thoughts has had a decisive influence on the feature documentary since the birth of the feature film.The ideological connotation,creative methods,modes of communication and reproduction of the political documentary have served the party’s 19 th National Congress.Political propaganda before the convening.The political commentary film changed the tone of the past from the top to the bottom of the political communication,and then turned to the discourse strategy of the first and the second,and actively participated in the cross-screen communication to participate in the process of discourse time,proving the politics of the Communist Party of China.The communication strategy has shifted from the more tough political persuasion to seeking the political identity of the public,thus consolidating the legitimacy of party power.Each political film has demonstrated a small political topic,and these seven political documentary have also formed a larger and comprehensive discourse system,from the opening to the point of view,to the summary,these seven The political commentary film makes good use of the intertextuality,shows the public a huge reform picture,actively conveys the ideological connotation of the Communist Party of China,and provides a new method and path for China’s political communication. |