Research On The Marketing Strategies Of RM English Drama Education In Chengdu

China has clearly stated that the goal of cultural education reform and development by 2020 will position the cultural industry as a pillar industry of the national economy.This important deployment will strengthen the status of the cultural industry in the national economy and bring about the great development of cultural undertakings.The introduction of the strategy of a strong cultural country has provided a new development space for the art education,and has also injected new power into the development of the art education industry.In recent years,drama education has been used in many fields in China,and drama education for young children has also set off a boom in China.RM Company adheres to the advanced foreign drama education concept,uses English as a language carrier and combines the unique mode of drama education to become the leader in the Chengdu market.However,due to the rapid expansion of the company,the marketing effect could not keep up with the development of the school district,resulting in the performance of the new campus could not be completed as expected,and the development speed was also affected.In the face of external competitive pressure and internal management in the same industry,how to develop an effective marketing strategy combination for the real needs of customers is an urgent problem for RM education.Guided by the theories as STP and 4P,the methods as PEST and SWOT,this paper analyzes the marketing environment of RM English drama,including the macro environment and the industry environment.It collects some data and analyzes the market so that the marketing problems of RM English drama education can be find out.It combines the development trend of domestic English drama,improves the existing marketing system,and formulates a more optimized marketing strategy.The specific content is as follows: The first chapter is the introduction.This paper briefly discusses the background of the topic,the purpose and significance of the research,and the development status of English drama at home and abroad.The second chapter is theoretical research,including related marketing theory analysis and marketing strategy research,such as STP,4P,PEST,and SWOT.The third chapter is the background introduction of RM education,the environment analysis and external analysis of English drama education.The fourth chapter is the questionnaire survey and results analysis,as well as the company’s target market positioning analysis.Through the above analysis results,the company’s problems and shortcomings in the marketing strategy are summarized.The fifth chapter is the improvement of marketing strategy in RM,including four parts,product,price,promotion and promotion,as well as some personalized marketing strategy.Chapter VI is the research conclusions and its prospects.In this paper,the marketing strategy research of drama project in RM education is to further supplement and improve the marketing theory and practice of drama education.To set the targeted marketing strategies can reduce costs,increase the market share,produce higher performance and generate more profits.The research results of the thesis can provide useful reference for the optimization of marketing strategy in this company.