| The music industry is an important branch of the cultural industry and also a part of the cultural industry.With the rapid development of China's social economy,music has gradually been integrated into People's Daily life and become an indispensable and important part.In recent years,with the update and development of the domestic music industry,a new type of important venue for live music,Live House,has emerged.It is small in size and usually holds between two hundred and two thousand people.It is equipped with professional performance equipment and has an impressive stage.It is the "cradle" and "birthplace" of many original music and the beginning of many musicians and bands' musical dreams.Here,their music creation has a habitat,and can be quickly spread.Based on this,as a special literary venue in the city,Live House not only enriches the diversity of performance space in the city,but also becomes an important base for independent music.Jiangxi“Black Iron Live House”is located in Nanchang,the capital of Jiangxi province,with convenient transportation,complete facilities and superior geographical conditions.It takes the promotion of rock music culture as its own responsibility.The venue is equipped with high-standard stage equipment and professional and responsible technical team,it often undertakes Tours and ticket promotions for national indie and niche music.Due to its professional performance equipment and responsible attitude,it has become the strength benchmark of Nanchang Live House and also enjoys the reputation of "golden hall" of Jiangxi rock music.However,compared with the whole country,Heitie Live House has a late start and a short development period.Therefore,it is still limited in popularity and has many limitations and deficiencies.Therefore,the sustainable,healthy and innovative development of the operation and management of Heitie Live House is an urgent problem to be solved.Based on this,the author takes Jiangxi“Black Iron Live House”as the research object in this paper,deeply discusses the operation status and management difficulties of Jiangxi“Black Iron Live House”as a successful example in Jiangxi province frommany aspects,and puts forward corresponding Suggestions and countermeasures.This paper is divided into six chapters.Chapter 1.Introduction.This part mainly introduces the background of the topic,the significance of the topic and the research status at home and abroad.In addition,this part expounds the research ideas and research methods of this paper.Chapter 2.The concept and development of Live House.This chapter mainly explains the concept of Live House,and sorts out the development history and general overview of Live House at the same time.Chapter 3.Features and functions of Live House.This chapter is divided into two parts.Firstly,this part points out that Live House is characterized by five features:Live music as the core,high standard performance equipment as the focus,spiritual products as the essence,small scale and strong pertinence,commercial and artistic coexistence.Then it makes a detailed analysis and elaboration on the platform output function,industrial promotion function,music media function and cultural construction function of Live House.Chapter 4.The operation and management status of Jiangxi "Heitie Live House".This chapter mainly makes a comprehensive analysis and research on the operation and management of“Black Iron Live House”in Jiangxi province from six aspects:geographical location,participants,performance types,publicity and promotion,revenue and expenditure,and operation process.Chapter 5.An analysis of the operation and management difficulties of Jiangxi "Heitie Live House".This chapter makes an in-depth analysis of the operation and management difficulties of“Black Iron Live House”in Jiangxi province from six aspects: government support,customer groups,music content,performance format,information platform and performance system,so as to explore future development countermeasures.Chapter 6.Jiangxi “ Black Iron Live House ” operation management countermeasures.This chapter is mainly aimed at the contents mentioned in chapter 5dilemma analysis.This part puts forward corresponding countermeasures andsuggestions for the operation and management of“Black Iron Live House”in Jiangxi province from six aspects: strengthening government support,multi-channel cultivation of potential customers,innovation of music content,cross-border cooperation of performance format,establishment of industrial information platform and inheritance and record of performance video. |
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