Research On The Application Of Motion Graphic Design In Interactive Installation

With the advent of the information society and the growth of the public’s aesthetic needs,artistic works are increasingly diversified in expression,and motion graphic design has emerged in this context.The visual language that is different from traditional graphics can only be conveyed within the static language.Motion graphic design is directly generated from static to dynamic.The graphics,fonts,composition,and colors are dynamically changed to present more intense graphics.Visual performance,and integrate the audience into the creative process,enrich the visual communication experience and improve the efficiency of information transmission.In the context of a large amount of information being transmitted in a dynamic form,the public is also more inclined to interactively and experientially draw on the information conveyed by sound,light and electricity in the motion language,not only satisfied with traditional graphic design.As a physical variable,MOTION is a building element of the visual communication experience in motion graphic design.The perceptual response and emotional feedback involved,objectively reflect the impact of the motion mode of graphics on cognitive psychology.Motion graphics,as a medium of communication,have information communication,and add effective visual communication channels for graphic communication: Motion graphics generate visual communication with the audience in the process of information communication,and are accompanied by a comfortable and pleasant aesthetic experience.Its application in interactive installation can radiate a new way for artworks.The interactive installation is a performance carrier in the new media art,which can highly integrate the aesthetic form of art and scientific and technological means.By integrating the audience into the experience,it promotes the communication between the participants and the works and absorbs and feedbacks the information to be conveyed.Two-way communication between participants and works.Motion graphic design is one of the main visual expressions,which can make the audience get a more comfortable and pleasing aesthetic experience and rich visual communication experience and improve the efficiency and accuracy of the information communication between the artwork and the spectator.Based on combing the development history of motion graphic design and interactive installation,this thesis summarizes the motion graphic design,analyzes itsvisual style and features,and then explores the visual style and features of motion graphic design in interactive installation.The applications and processes analyzed the fit between interactive installation and motion graphic design.And in the process of this discussion,combined with several practical cases to analyze its advantages and creative methods.Furthermore,from the practical artwork of author on the application of motion graphic design in interactive installation,the design concept,aesthetic expression,visual expression ways,technology and creation methods are verified.In the end,the research and application of motion graphic design in interactive installation are summarized and prospected,hoping to bring useful enlightenment to future applications related.