Performativity Studies In Social Media

As social media is playing an increasingly growing role in people’s.daily life,it is urgently needed that researches should be conducted on social media.Since people have paid great attention on their spiritual comfort,they will focus more on what they appear on the surface.Covered by the popularity of social media on the internet,everyone is self-media,splashing his glamour in the virtual world.There exist more possibilities about performance in the virtual internet world.What lies behind those great varieties of performances is how to research the performativity.This essay focused on the trend,reflection and possible development in the social media.Under the support of technology,compared with words,videos can produce information more efficiently,spread occurrences more vividly and control people’s behavior more intensely.In the first chapter,the visualization of performativity in social media is discussed.In the second chapter,classification of the four models for the performativity in the social media is made from the perspective of audience and performers.Such four models are classified as one-for-one,one-for-many,many-for-one and many-for-many.Under every model,one social media software is exemplified to explore.Both the audience and performers play more important roles in the above-mentioned social media.There is a great possibility that audience and performer can be equal and interchangeable in the future.Therefore,performativity change that may emerge will be elaborated in details in the third chapter.