Soft Power In British Cinema As Demonstrated In The Case Study Of The Kingsman Series

Nowadays,soft power is getting more and more significant for a country’s development.As a country of strong and impressive soft power presence in the world.the UK has been successful in introducing and spreading British culture and values through numerous channels among which British cinema is,undoubtedly,one of the key ones.British films not only pocket billions of dollars in box office every year but also frequent major film festivals such as Oscars and Cannes,taking back multiple trophies.Even if not particularly familiar with the country itself,there is a high possibility that audiences from other countries can name famous British film characters such as James Bond and Harry Potter.This recognition of British elements from British films help to build a sense of familiarity with the UK among foreign audience.So how exactly does the UK achieve this?By analysing the case of the Kingsman series,it is this paper’s observation and conclusion that the British cinema’s success is the result of a mixed effort from numerous contributors instead of the films themselves alone.This paper discusses how the Kingsman series managed to bolster the UK’s soft power by projecting typical British elements through the two films,evaluates the level of effect on the audience’s perception of the UK,and further researches the specific contributors of British cinema’s soft power.And the analysis shows that the combination of British film’s active and sophisticated projection of British cultural elements and support from both inside the UK such as governmental policies and organizations as well as the British film industry’s preferable environment,and outside the UK such as co-production with other countries and promotional efforts such as opening up wide distribution and exhibition channels keeps boosting the engine of British cinema’s soft power.