Research On The Promotion Strategy Of Chinese IP Movie Box Office

With the development of the times and the economy taking off,my country's film industry.as an important part of the cultural economy,assumes an immeasurable role.When evaluating the film economy,the movie box office is an important indicator.Huayi Brothers,as one of the Chinese film production companies,has great guidance for film production and wind direction.Based on the current situation of Huayi Brothers and Chinese movies,based on the understanding and research of relevant literature on movie box office and IP movies,this paper adopts the influencing factors of movie box office determined by the predecessors,and summarizes the unique influencing factors of box office in IP movies For in-depth research.In the process of researching related literature,it was found that most of the relevant studies on my country's movie box office are one-sided and not uniform.There are relatively simple,insufficient samples,subjective conclusions and other issues in the acquisition of influencing factors.In addition,my country lacks in-depth and empirical research on the box office of IP movies.Based on the research experience of a large number of experts and scholars,according to the objective situation of China's IP film market,through two qualitative and quantitative analysis methods,25 categories of 9 major categories affecting the box office of IP films were selected to establish China IP Prediction model for box office of similar movies.This not only covers the traditional box office influencing factors such as schedules,movie types,and word-of-mouth,which have been extensively studied by predecessors,but also adds three original IP box office influencing factors,such as original original restoration,original influence,and original original type,which are more targeted,Timeliness and comprehensiveness.This paper uses data software such as SPSS19.0 and STATA to collect the relevant data of 94 IP movie box offices in the past five years,establish a multiple linear regression model,and demonstrate the different influences of 25 influencing factors on the IP movie box office,and Based on the 9 impact indicators that have a significant impact on the box office,specific recommendations are made to improve the box office.According to the research results,the model fit is good.Among the 25 indicators calculated by the multiple linear regression model,9 important indicators have a significant impact on the box office of IP movies,and the other 16 indicators have no significant impact,which is very helpful to explain the relationship between the box office of IP movies and the influencing factors..According to the results of multiple linear regression,this paper concludes that the technical level(none)has a significant negative impact on the box office of IP movies,while the original originality,original type,theater factors,and word-of-mouth index all have a significant positive impact on the box office of IP movies.On the basis of the empirical results,the conclusions are summarized,and based on these conclusions,my country's IP film market and Huayi Brothers Corporation put forward targeted suggestions in the production of IP films to provide a reference for the investment of IP films.