The Research On Corporate Social Responsibility Of Internet Trading Platform Service Provider

As the coming of the Internet + Age,online trading platform service providers become representatives of emerging enterprises,promoting rapid economic growth in our country.But during the process of providing the online trading platform service,there are many problems,such as the poor quality of the products,assisting operators to cheat consumers,the worsening of labor-capital relationship and so on.Integrity management,fair competition,the protection of consumer rights and labor interests and other business philosophies are gradually replaced by the idea that they want to pursue the maximization of profits.The current situation of the lack of the platform providers to fulfill the social responsibility has caused the social public to reflect the problem that the platform providers how to fulfill the social responsibility.Therefore,the main purpose of this paper is how to improve the network trading platform providers fulfill their social responsibilities.Focusing on the research of law,it combines the theoretical knowledge of economics,ethics and sociology.From the perspectives of the strict regulations,the benefit and loss analysis of economy and calling for moral ethics,the content of this paper contains legal responsibility,economic responsibility,ethical responsibility and voluntary responsibility on the basis of theory of social responsibility of Professor Carol;and this paper then analyzes the present circumstance of CSR practice.Through the research of social responsibility practice on the four aspects,this paper points up the problems of fulfilling social responsibilities of platform providers,such as ambiguity of legal status,disunity of judicial recognition,evasion of tax evasion,extending working time arbitrarily,charitable activities to earn reputation as a tool;and it analyzes the reasons of these problems,for instance,imperfect legislation of corporate social responsibility,the difficulties of judicial cognizance,the imperfect of corporate governance model,the weakness of public responsibility consumer awareness,lacking of government supervision and social regulation,lacking of the aware of platform providers to fulfill their social responsibility.Finally,some measures are put forward to improve the situation for platform providers to fulfill their social responsibilities.It explores the combination of incentive mechanism and responsibility mechanism,finding the ways to promote the platform providers to fulfill their social responsibilities.for instance,strengthening the intervention and coordination of the government and the association,enhancing the internal driving force of the platform providers to fulfill their social responsibilities,perfecting the legal system of corporate social responsibility,improving supervision of diversified subjects.