Criminal Law Protection Of Citizens' Personal Information Under The Precise Marketing Model

With the development of computer technology in recent years,information data collection storage and use in technology have made unprecedented progress.The big data era based on a large date has come with cloud computing as the technology platform and the internet of things as interactive platform.Great changes have taken place in every aspect of human society,the widespread application of information data provides the scientific basis for the social management.It also creates higher benefits for commercial operation and bring more personalized convenience for personal life.in the era of big data,precision marketing seems to be a lifeline for modern enterprises,and a large of enterprises are rushing to invest in big data trends.The role of data has been paid more and more attention by enterprises and the results of data analysis have more and more influence on enterprises decision.However,personal information is at risk of "nudity" in the context of precision marketing.with the improvement of data mining,analysis and use of technology and increasing value of information data,the situation of citizen's personal information security is becoming more and more serious.Needless to say,the citizen's personal information is so frequently violated,because we have too much information to be mastered by others.Based on the requirements of administration and public security,the state has conducted mandatory real names in many fields such as bank savings,medical treatment,Internet cafe service,travel and accommodation,mobile communication and so on.The real-name system has its positive aspects and significant functions in curbing cyber-crime and in maintaining a clean and crisp network.However,one of the side effects caused by the real-name system is that many state organs,business organizations and online platforms have vast amounts of personal information about citizens.In the event of information leakage,the social impact and the harmful consequences of these agencies are enormous.In judicial practice,many cases of citizen personal information violation are in the name of major data while the truth is a model of minor data,which is an analysis of minor data for specific groups of individuals,then comes the reserves in detail for individuals.All this commercial model of precise marketing has the possibility of citizen personal information abuse.Regulators should take very care of how to make sure trading parties fulfill the obligations of the Law of Internet Safety,to avoid developing major data business into systematic violation of citizen personal information.Our country's law has given a certain degree of protection to personal information security from different perspectives,such as the constitution,criminal law and civil law.The state has also issued a number of administrative regulations on the safety of personal information on the Internet.however,it showed powerless when Laws and regulations protected personal information security under the development of information technology.The protection of citizens' personal information put forward new requirements to the system of protection of traditional criminal law Under the precision marketing mode.The first part of this paper analyzes the security risks and hidden dangerous of citizen personal information in collection,analysis,utilization,processing about data in customer's precision marketing mode.The second part points out the shortcomings of the traditional criminal law protection system in protecting the personal information of citizens,including the unclear connotation of related legal terms,the incomplete accusation system and the lack of frontier laws and regulations.The third part puts forward the path of perfecting the criminal law protection of citizen's personal information under the condition of big data information.