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Research On The Strategies Of Government's Coping With Network Public Opinions In The New Media Era

Posted on:2018-11-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y JiaFull Text:PDF
GTID:2416330545468819Subject:Public administration
Abstract/Summary:PDF Full Text Request
Currently,with the rapid development of digital communication technology,new media become a real-time interactive information platform for the public.Parallel,openness,selectivity,interactivity and other features of the new media have changed the generation and transmission of information,breaking the dissemination pattern of traditional information media,and prompting more intense consciousness of the masses in politics.On the national forum of network security and information work,General Secretary Xi Jinping stressed the view that "Construct favorably ecological network,exert the network's role of guiding public opinion and reflecting the role of public opinion",which clarifies the significance of network regulation in social ideology shaping in the new media era.China is in a crucial period of social transition,the new media provide public positions for people to express their interest demands,informing them of the changes in social development,and focus on the international and domestic events.Simultaneously,the new media as an important medium of the Party committees and governments,provids facilitates to response to the demands of public,as well as to guide public opinion.Government has the responsibilities to formulate and implement national policies,as well as to maintain social stability.The confidence of the masses is directly related to the capacity and efficiency of their duties,which may affects the development prospect of the society as a whole.With the comprehensive coverage of internet in the new media era,the way for the masses to express their views becomes more convenient,but the government's credibility on the network platform encounters unprecedented challenges.On the one hand,information sources on the new media platform can avoid some of the traditional public opinion management review process,many false statements and information may quickly spread through the network,thereby causing a range of social instability,even threating the national security.On the other hand,as China enters the prominent contradictions stage of reforming in difficult areas,various interest demands of the masses via the medium of communication network may quickly enhance the effects of radiation,which might evolve into network group events or emergencies in the new media environment,and even evolved into the government's credibility crisis.All of these have a strong impact on the basis of the government's credibility.As a result,the network regulators of governments at all levels need further deeper reform when faced with the government's credibility crisis.They need to seek the best way to build healthy communication and interaction between the government and the masses,to strengthen the guide of public opinion network and the construction of the network's legal system.They also have to promote the development and implementation of policies to ensure the security and social stability of the country.Domestic and foreign government officials,academic institutions and media critics have carried out extensive researches and explorations on the government's coping with network public opinions in the new media era,and achieved certain results.Based on the "economic man" hypothesis,chaos and interest groups theory of the Public Management theory,this paper analyzes the status of the government facing with the crisis of network public opinions in the new media era,especially via deep analysis of the causes and effects on the real cases occurred in typical fields,to find ways for the government and the masses to achieve positive interaction and communication.The paper uses research methods of literature,system and comparative analysis,to explore the methods and paths that may enhance the credibility of the government by guiding,controlling and managing the internet public opinion.By grasping the network propagation,listening to their voice,solving the vital concerned interests of the masses timely,to make the government's information more open and transparent,coherence the social consensus,ultimately promote the process of democratic politics.
Keywords/Search Tags:new media, public opinion of the Internet, government's credibility
PDF Full Text Request
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