Legal Regulation Of Data Fraud In Webcasting Platform

With the rapid development of China's network industry,the network platform has become an important channel for people to enjoy cultural and entertainment products.With more and more film and TV shows and variety show on the network broadcasting platform,the network play platform to sell value-added service,advertising revenue and the brand of the platform itself,through the false behavior of the network broadcast data,artificial brush high play is an unfair competition behavior to the competition network broadcasting platform.For ordinary consumers,the high volume of playback data makes it easy for the ordinary audience to be misled,so as to buy the value-added services of the network broadcasting platform,and make a lot of attention to make some rough net work,and some well produced products are squeezed by the products with high data.Over time,the cultural industry will produce a bad currency to drive out good money,which makes fewer and fewer excellent works,and the crude products will flood the cultural market.There is no specific regulatory system for the fraud behavior of the network broadcasting platform.This paper aims to demonstrate whether the fraud behavior of the Internet broadcasting platform constitutes fraud,false announcement and unfair competition through the discussion of the law on the protection of the rights and interests of consumers,the advertising law and the traditional anti unfair competition law.And then discuss how to use the law of the protection of consumer rights and interests,the advertising law and the anti unfair competition law to regulate the fraud of the network broadcasting platform.And how to improve our anti unfair competition law in the future makes this act be regulated under the anti unfair competition law and maintain the order of the cultural market.We try to formulate a webcast data survey guidelines,and establish webcasting data survey and supervision mechanism,so as to normalize the investigation and publication behavior of webcast data.Achieve the regulation of fraud data to broadcast platform.