Research On Interaction Between Liuzhou Government And New Media During Local Emergency Public Event

Public emergency event is hardly a brand new terminology.It is also constantly evolving with development of human society and has always been accorded great importance to by government.However,with the rapid development,tentacles of Internet have penetrated into every corner of life through micro blogging,WeChat and other platforms and played as a "catalyst" and “promoter" during the sudden emergence and development of public events.The development not only makes public emergency events increased significantly,but also makes generate unprecedented influence and spreading speed.As a result,public experience a great impact and change of their lives.Strengthening of interaction with the new media,effectively resolving public emergencies and maintaining economic and social stability during public emergency event have been important issues for all levels of government departments.This paper conducts a comprehensive study on the interaction between Liuzhou government and new media during public emergency event.Following questions are raised and answered: First,what is the relationship between government and new media during public emergencies event? Second,what are the obstacles of the interaction and the root of the problems? Third,how to establish the path of interaction.Research data used in this article is mainly based on the sudden public events in Liuzhou City in recent years.Through the analysis of the relevant cases,this paper argues that there are still many obstacles in the interaction between the Liuzhou government and the new media during public emergencies evet.The key lies in ambiguous roles played by both government and media.There are also problems such as lack of interactive platform and interaction between the two sides has no legal protection.The root of the problems is that two sides in the interactive process still maintain "self-interest" mentality,and the new media marketization and spontaneity exaggerate the challenge of government management.Therefore,this paper draws the following conclusions: To enhance the interaction between the government and the new media in public emergency,first both government and new media should adapt the new roles played by both sides in public emergency event and establish cooperation.Second,government should reinforce the control on new media and build interactive platform.Third,code of conduct in public emergency event for both side should be established.