Research On Infringement Cognizance Of Trademark Reverse Confusion

There are a few well-known cases appeared in this decade.The trademark "reverse confusion" infringement cases in China have had ten years old.With the development of economic globalization,we can expect that such cases are to occur more frequently in the future,which puts forward the requirement of keeping pace with The Times On China's trademark law system.Reverse confusion refers to the trademark user in post always use the trademark which is familiar to the consumers in the society,the relevant public can not distinguish between the former and the latter trademark user or there is a subordinate relationship between the former trademark user and the latter trademark user.Reverse confusion is relative to the positive confusion in the traditional sense,which is a kind of trademark infringement,but this kind of infringement is quite different.The thesis mainly include Introductory section and text,The Introductory section contains the research background of this article and meaning?Research Summary(Review of domestic research?Review of research abroad)and research method.This paper is divided into five parts:The first part mainly introduced the trademark reverse confusion.In the first place,the explaination of fundamental theory of Reverse confusion;In the second place,the explaination of trademark infringement case about If You are the one of Jiangsu satellite TV.The second part is mainly introduced the Legislative status and the current situation of judicature,Specifically,it is mainly introduced the Legislative status and the current situation of judicature and the legal regulation problem of trademark reverse confusion.The third part mainly introduced the experience and reference of foreign trademark reverse confusion.The fourth part mainly introduced the identification of trademark reverse confusion infringement.Whether Jiangsu TV is a violation of gold ah huan involved a registered trademark?The fifth part mainly introduced the remedy and improvement of trademark reverse confusion infringement.The conclusion is a summary of the full thesis.The conclusion part summarizes the research contents,results and purposes of the thesis.