The Noise Communication Mode And Its Countermeasures In Social Public Events

Combined with the Wang Fengya incident,this paper adopts the case study method and the in-depth interview method to discuss the following three topics on the basis of previous studies on the theory of "noise communication" :(1)What are the causes of noise communication in the Wang Fengya incident?(2)What is the noise communication mode in the Wang Fengya incident?(3)How to prevent and control the consequences of noise communication on the spread of public events? This paper defines the concepts of social public events,noise,redundancy,false information and rumor by sorting out the relevant literature on noise communication in social public events.Then,combined with the phenomenon of noise communication in Wang Fengya incident,analyzing from the information source,audience,content,channel and feedback in the process of noise communication,the causes of noise communication are attributed to the unclear information source,the audience alienating the intention of the event,the dislocation of the community demand,the delayed voice of the official media and the poor communication channel.This paper summarizes the noise communication mode in Wang Fengya incident based on the Lasswell 5W Mode and Shannon-Weaver Noise Theory,and finds that the behavior mode of noise communicator includes advertising,public relations control and news misreading;There are associated rumors,false information and redundant text mode in the text mode of noise content;The driving mode of the media of noise communication involves flow driving and content driving;The psychological mode of the audience includes the psychology of truth,fans,bystanders and sympathy for the weak;The social impact mode of noise communication includes the consequences of social conformity and group polarization.Finally,this paper proposes the countermeasures of noise in social public events from the following five links,noise communication source,noise communication elements,noise communication channels,noise communication audiences and noise communication consequences.Proposing to seek the source of noise communication and verify theinformation from the parties and witnesses of the noise events;The elements of noise communication are sorted out and the details are compared by analyzing the communication content of noise events,checking the time and space points and exploring the communication causes;Sorts out the information channels,comparing the communication channels,analyzing the communication levels and judging the media credibility from the perspective of the subject of the noise event,in order to study and judge the authority of the noise communication channels and the credibility of the report content;Analyzing the composition and psychology of the target audience to locate the noise communication audience and purify the noise;Preventing the noise consequences through the official media refuting rumors,establishing a noise supervision system,controlling reversed public opinion phenomenon in we-media and improving media literacy.