The Organ Donation Promotion Plan For The Nanjing Red Cross-Aiming At College Students In Nanjing

For a long time,organ donation in China has lagged behind the world's average.The low organ donation rate seriously affects the patient's life,breeds the illegal trade of organs and also affects social stability.While college students has advanced and leading social attitudes,their attitude towards organ donation issues will greatly influence the future of this topic.Therefore,it is imperative to promote organ donation among college students.The Nanjing Red Cross Society is responsible for the promotion and implementation of organ donation in Nanjing.In its current promotion of organ donation among college students,there are problems to be solved:organ donation official website,WeChat public number construction is imperfect,and the content of the publicity is homogenized.The campaigns are not attractive at all.In this plan,in response to the above problems,with quantitative research and qualitative research methods to summarize and summarize the main factors affecting the willingness of college students to donate their organs,and the possible ways to change the willingness of college students,these following solutions are planned:The official website and the WeChat public account are updated and rebuilt,the recruitment brochures,promotional posters and visual news content towards college students in Nanjing are designed.At the same time,the joint activities of blood donation week,organ donation summer social practice,and Alipay Harbin bicycle joint are also planned.In this way,I hope it can help promoting organ donation awareness among Nanjing's universities'students.