A Study On The Influence Of Subjective Socioeconomic Status On Residents' Willingness To Donate

Charity is not only the traditional virtue of the Chinese nation,but also plays an important role in the development of the social security system.Therefore,to improve the social security system and promote the development of philanthropy,it is necessary to mobilize the whole society to promote the development of philanthropy As an important part of philanthropy,individuals are of great significance to the development of philanthropy.However,in recent years,the research on philanthropy shows that The main body of charitable donations is mainly enterprises.The enthusiasm of residents for charitable donations is not high,and there is a big gap between the mature charitable donation models in developed countries such as Europe and the United States.In addition,in the research process of residents'socioeconomic status and charitable donation,it is found that individual charitable donations with high socioeconomic status are not high,so external objective factors cannot fully explain individual charitable donations.Its intrinsic influence mechanism,and subjective socioeconomic status as an important factor of individual behavior and mood susceptibility,provides more assessment information than objective indicators,and has a stronger ability to predict individual thinking patterns and behaviors,and related research finds its Individual donation hospitals have significant effects,but the results of different scholars are different.This paper explores the impact of subjective socioeconomic status on individual donation willingness to explore its impact mechanism.This paper analyzes the domestic and foreign literature from a new perspective,based on the individual's subjective socioeconomic status,taking the perspective selection as the intermediate variable,and adding the regulatory variable moral identity,and constructing a new model of charitable donation willingness based on subjective socioeconomic status,and through the questionnaire survey data collection and empirical analysis.Finally,324 valid questionnaires were obtained.The Spss22.0 system analysis software was used to verify the sample data by reliability analysis,validity analysis,correlation analysis,and mediation effects and adjustment effects.The subjective perception was obtained.The mechanism of influence of socioeconomic status on opinion selection and willingness to conclusions were drawn charitable donations leads to the following conclusions:(1)The subjective socioeconomic status of an individual negatively affects the individual's perspective taking directly affects individual's willingness to donate charitably,and has a significant negative impact on individual's willingness to donate charitably.(2)Perspective taking plays a mediating effect between subjective socioeconomic status and willingness to donate(3)The level of individual moral identity has a positive moderating effect on perspective taking and willingness to donateFinally,combined with the results of this study,some suggestions for individuals to improve the willingness of individual charitable donations are made,in order to enhance the enthusiasm of residents'charitable donations and promote the development and improvement of charitable causes in China in the future.