Research On The Development And Countermeasure Of The Old-age Tourism Industry In Inner Mongolia

China has the largest population in the world and the largest elderly population in the world.According to 2017 data from the national bureau of statistics,China has 240.9 million people aged 60 or above,accounting for 17.3 percent of the total population,and 158.31 million people aged 65 or above,accounting for 11.4 percent of the total population.With the increasingly serious problem of population aging,both the country,families and even individuals are attaching more and more importance to this problem.The huge aging population base does bring great pressure to the society for the aged,but at the same time,the resulting silver economic market size is also extremely large.How to deal with the challenge of old-age care and the opportunity of silver economy is of great significance to the future development of Chinese society.This paper focuses on the development of the old-age tourism industry in the silver-haired economy.Firstly,it combs the related research of the old-age tourism at home and abroad through literature analysis,and summarizes the factors that affect the development of the old-age tourism industry,including consumption demand,enterprise supply and macro-environment.Secondly,the related concepts and theories of pension tourism are explained and defined.On this basis,by compiling questionnaires,investigating the influencing factors of consumer demand for old-age tourism,constructing research models and hypotheses,using correlation analysis and regression analysis to analyze data results,and combining qualitative and quantitative methods,it is concluded that consumer demand of old-age tourism industry is mainly affected by personal statistical factors,family factors,tourism consumption motivation,tourism consumption preferences,etc.Five factors affecting the friendliness of tourist destinations to the elderly.From the perspective of enterprise supply,this paper analyses the advantages and disadvantages of the old-age tourism in Alshan area from the perspective of the current situation of the development of the old-age tourism in Alshan area.According to the conclusion of the influencing factors model of consumer demand for old-age tourism and the existing tourism resources in Alshan area,this paper puts forward some countermeasures and suggestions for the future development of old-age tourism industry in Alshan area.