Intellectual Property Protection Strategy Of Electronic Product Design

At present,there seems to be an ambiguous boundary demarcation between the cottage design phenomenon developed on the basis of imitation and “independent innovation and design”.Although China’s relevant laws and regulations have clearly defined the ways in which intellectual property rights are infringed,there are still fierce disputes over whether the cottage design phenomenon is all infringement of intellectual property rights and if the design of Shanzhai design is guided reasonably.The emergence of cottage electronic products has its profound social,institutional and cultural reasons.This paper uses case analysis method,comparative method and other methods to analyze the electronic products cottage design phenomenon from the perspective of China’s existing intellectual property laws.We also effectively differentiated and defined the plagiarism of electronic product cottage design phenomenon and the electronic product cottage design phenomenon that is undergoing imitation and innovation,and proposed protection strategies in related fields.This paper aims at the current popular electronic product cottage design phenomenon,taking the cottage mobile phone design as a research case,explores the causes and problems of the electronic product design cottage phenomenon,and proposes a regulatory strategy: 1.From the perspective of legislation,it is necessary to establish a foothold and cottage electronics The basis for the handling of product design infringement of intellectual property rights is mainly based on the “Trademark Law”,“Patent Law”,“Copyright Law”,“Anti-unfair Competition Law” and “Consumer Protection Law” of the People’s Republic of China,if the violation involves The severity of the crime must even be punished according to the law in accordance with the Criminal Law.The second is to further define or interpret the concepts of "infringement" and "reference innovation".The third is to further improve the "Trademark Law","Patent Law" and other relevant intellectual property protection legal systems and mechanisms.2.From a law enforcement point of view,one is to actively supervise and strengthen the supervision of electronic product design and intellectual property protection;the second is to carry out administrative norms and guidance,and implement “chazang” law enforcement;third is the division of functions,clear responsibilities,and strengthening supervision efficiency..3.As a consumer or designer level,there must be a sense of infringement.Consumers know that not buying things that do not have intellectual property rights or that infringe on intellectual property rights will benefit the virtuous circle of the entire industry.As a designer,they must also have copyright awareness.Cottage design.