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Study On The Legal Regulation Of China's Tobacco Advertising

Posted on:2019-03-08Degree:MasterType:Thesis
Country:ChinaCandidate:C L ChenFull Text:PDF
GTID:2416330590463226Subject:Law
Abstract/Summary:PDF Full Text Request
Tobacco products have been identified as special products for a long time.Based on the protection of citizen's health,China's laws take strict restrictions on tobacco advertising.The newly revised advertising law was adopted on the 24 session of the twelfth session of the Standing Committee of the Twelfth National People's Congress on the fourteenth session,and has been implemented since September 1,2015.Although the newly revised advertising law not only broadens the scope of tobacco advertising,presents a "wider ban" and "fines more strictly",it has made obvious progress.However,some public health experts,domestic and foreign tobacco control organizations and tobacco control workers have used public media to call on "advertising law" to give tobacco advertisements a clear provision that "a comprehensive prohibition of tobacco" is required.Notice and advertising related tobacco promotion and sponsorship activities.From the perspective of China's macro environment,there is not enough publicity and awareness of the dangers of smoking in the society.The endless advertising of edge balls and disguised tobacco makes the whole environment of tobacco advertising in our country more chaotic.Because of the reasons of national policy and tobacco enterprise management,tobacco advertising can not be completely banned.All the time,China's tobacco advertising has left a mouth to tobacco advertising in the legal regulation,leading to the existence of a large number of tobacco advertisements in real life.It is the basic principle to revise the advertising law to effectively curb the existing direct or disguised tobacco advertising.However,from the legal regulation of tobacco advertising in China: in terms of legislative regulation,through the comparison of the advertising law,the original advertising law,the provisional measures for tobacco advertising management and the thirteenth rules of the Convention,the advertising law does not completely prohibit all tobacco advertisements,and does not make a clear definition of the disguised tobacco advertising,and the restrictions on the false tobacco advertisements are not stipulated.It is clear that tobacco promotion and sponsorship are not limited.From the supervision system and the self-discipline management of the industry,the existing tobacco advertising industry's self-discipline and the protection of the consumer's rights and interests,as well as the unstrict law enforcement and the ununification of the law enforcement standards have led to the inability to contain the promotion and sponsorship of tobacco advertising in China.Therefore,it can not meet the requirements of the implementation of the Convention in China,and can not fulfill the solemn commitment of the responsible big country to the international community.This paper intends to make a comparative study on the current status and trend of tobacco advertising in different countries and regions in the world,and analyzes its reference points,and puts forward some feasible suggestions on regulations and regulations of tobacco advertising in China according to the specific provisions of the Tobacco Control Framework Convention on tobacco advertising.
Keywords/Search Tags:Tobacco advertising, Advertising regulation, Indirect tobacco advertising, Self-discipline of the industry, Third party advertising review
PDF Full Text Request
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