Video Ad Blocking Behavior For Anti-unfair Competition Regulation

At present,China's Internet industry is developing rapidly,and the video platform has undergone considerable development.The Internet website platform in China mainly relies on the “advertising + free video” method to offset the expenses for purchasing genuine copyright.The profit model of the website is mainly through“advertising”.+Free to watch",through advertising to collect certain benefits,this is the current profit model of most video sites.However,due to the development of the Internet economy,the use of browsers that can block advertisements on video websites fundamentally affects this legal business model.This behavior requires the rules of anti-unfair competition law.This paper analyzes the shielding behavior of Internet video advertisements through the empirical evidence of the case,summarizes the key points of the referee,and then studies the legal regulation recommendations.This paper is divided into four parts.The first part mainly proposes the premise of studying this problem,as well as the research methods,and displays the views of scholars at home and abroad on this issue.The first chapter of this paper mainly discusses that there are many unfair competition behaviors in China's video platform,including blocking the behavior of some advertisements in video websites.However,the competition referred to in the current competition law refers not only to competition in the same industry,the current Internet technology.The development has been so rapid,video screeners have affected the normal commercial interests of the Internet video business model,and there is a legal competition relationship between the two.Therefore,from the perspective of economic law,China's video portals are susceptible to certain software and video is blocked.This is an act of unfair competition.Then it discusses a large number of video advertising shielding cases in China,summarizes the focus of the case disputes,summarizes the main points of the referee,analyzes the typical cases as the main points of the research,and uses Tencent ' s v.World Star Company ' s second-instance appeal as the main point to support the current Video blocking behavior is an argument for unfair competition behavior.The second chapter is mainly to study the type of referee cases,enumerate the typical cases of video advertisement screening in court judgments in China,demonstrate the referee's essence of this series of types of cases,and summarize the characteristics of typed cases on the basis of referee's viewpoints.Compared with the foreign regulatory experience,it sums up the reasons forthis kind of regulation in China,and proposes how to regulate it.The last chapter mainly describes the positive significance brought by the anti-unfair competition law of our country after the promulgation of the Internet monograph.Finally,we must explore the real legislative purpose after the revision of the anti-unfair competition law,and explore the new connotation of the new law.The meaning of Internet monographs emphasizes the scientificity,timeliness and effectiveness of the regulatory methods.It is necessary to find new ways to regulate video shielding behaviors and explore ways to better regulate the current video network market by means of anti-unfair competition laws.The path of legal regulation.