Identity Construction Of “nijigen Nationalism” And Mainstream Ideology

With the vigorous development of the Internet,the definition of "nijigen" is no longer limited to content such as animation and games,but is regarded as an important emerging force by mainstream media.A large number of "nijigen" enthusiasts have created an imaginary community at bilibili,satisfying self-identity and group identity while resisting the invasion from mainstream culture.It is worth noting that at bilibili,the nijigen enthusiasts have shown recognition of the official discourse propaganda,and to a certain extent,there is a tendency to seek mainstream coronation.At bilibili,there is a solid argument for discussing “nijigen nationalism”.This article takes bilibili as the research entry point,focusing on the discourse practice of the emerging theory of "nijigen nationalism" in the nijigen community and its identification with the mainstream ideology.Through case studies and explanatory expressions on typical cases of animation,games,and news in the secondary community,analyze in detail how nijigen enthusiasts can establish the identity of "nation" at bilibili,and summarize their communication characteristics and Symbols,in order to achieve the related purposes of communicating the nijigen nationalism and mainstream ideology,and deepening the research of the nijigen community.The dissertation first defines and sorts out the concept of nationalism and the development status of the nijigen community platform,digs the platform to spread the ecology,clarifies the concept of nationalism and the rise of the nijigen nationalism trend of thought at this station is the research focus of this part.The second part discusses the ways of identity construction related to nationalism within the fan group.There are many secondary elements in the genre,and different media content determines the differences in roles and identity backgrounds among different fan groups.Under the influence of various differences and estrangements,individuals with "nijigen nationalism" consciousness under the dual role of platform and emotion to construct their individual identity become the focus of this section.The third part studies the group identity construction of "nijigen nationalism" in the nijigen community.This section selects specific mysteries and typical texts for interpretation,analyzesthe discourse expression of the individual with the idea of "nijigen nationalism",and at the same time confirms the existence of the "nijigen nationalism" trend of thought,interprets its expression strategy.In the fourth part,the group of "nijigen nationalism" seeks the crowning of the mainstream ideology in order to gain external recognition of the group.Bilibili welcomed the official media with a tolerant and open attitude,and the guidance of market forces prompted the wall of the dimension to accelerate to break.The conclusion part summarizes the whole thesis.With the development of the research,the author finds that the nijigen nationalism contains rich or positive or negative effects in bilibili and is a double-edged sword.The mainstream ideology should be rational and cautious about its coronation,avoiding perceptual and radical populist expressions,and moving towards extreme narrow nationalism.