The Legal Issues Research Of China's Minors Network Broadcast Reward Behavior

With the popularization and optimization of network information technology,the network communication media has realized the rapid transformation of the PC terminal to mobile phone devices.The resulting network live broadcast has become a new format for Internet communication and a new outlet for social and economic development.Unlike traditional live TV broadcasts,live webcasts have the characteristics of more convenient distribution methods,more diversified content forms,and more in-depth interactive communication.In particular,large enterprises such as Tencent have successively opened up live broadcast business and continuously pushed live webcast applications to a new stage.While enriching people's entertainment and consumption life,the rapid development of new things,the lack of effective institutional constraints and the drawbacks of supervision are also increasingly present,especially in the many chaos caused by the online live reward function of minors.In reality,the number of juvenile netizens continues to increase,and the fast-growing network live broadcast industry has become an important area for juvenile online consumption.In reality,the number of juvenile netizens continues to increase,and the fast-growing network live broadcast industry has become an important area for juvenile online consumption.Then it analyzes the specific profit model of webcasting behavior in detail;finally,it analyzes the occurrence process of juvenile webcasting reward behavior.Except for the introduction and conclusion,this article includes five parts,the main content of which is as follows:The first part discusses the behavior of juveniles on the Internet in general.First,conceptually define the behavior of juvenile online live rewards;Then it analyzes the specific profit model of webcasting behavior in detail;finally,it analyzes the occurrence process of juvenile webcasting reward behavior.The second part discusses the status quo of online live reward behavior of minors in China.First,the network live broadcast industry is developing rapidly,and the number of live broadcast reward platforms and the number of minor users are both showing rapid growth;Secondly,the industry has problems such as low barriers to entry,diversified content,and concealed subjects.It is difficult to supervise it;Finally,based on the above reasons,it leads to practical problems in the field of juvenile online live rewards that are prone to legal disputes.The third part discusses the legal nature of juvenile online live reward behavior.Juvenile online live rewards have problems such as huge rewards,which are related to the public's unclear recognition of the legal attributes of rewards.The current four mainstream theories are discussed in detail,namely service contract theory,gift contract theory,sales contract theory and comprehensive theory.The fourth part discusses the dilemma of the legal regulation of juvenile live broadcast rewards in China.First of all,the relevant legislation system needs to be improved urgently.The existing laws have disadvantages such as lack of legislation,insufficient actual effect,and low rank;Secondly,there are difficulties in the determination of the effectiveness of reward behavior and the identification of the responsible entity;Finally,there are loopholes in the subject of supervision,governance methods and cooperation mechanisms,etc.,and an effective supervision mechanism needs to be established.The fifth part discusses the perfect strategy of China's minors' live broadcast rewards legal regulation.Second,comprehensively determine the effectiveness of reward behavior;Then,from the perspectives of the government,live broadcast platform,anchor,guardians and industry associations,build a diversified undertaking mechanism of responsible subjects.Finally,by clarifying the supervisory responsibilities and enriching supervisory means,an effective supervisory mechanism is constructed.