Government Image Building Strategies In Nimby Group Events In The Era Of We Media

With the continuous arrival of the era of we media,people's political and cultural life is gradually changing.The new media,which is completely different from the traditional media in Internet form,is highly interactive and diverse,which not only makes the public's channels of expression richer and more diverse,but also makes the public opinion more fierce and impaction when the public crisis occurs,and also makes the government's way to deal with the online public opinion gradually change.According to new report from the Internet industry,the number of new media use up to 1 billion in our country,along with the popularization and grassroots trill,quickly the rise of new media platform for the large base of Internet users to provide a convenient supervision and voice platform,the audience for its vast and rapid spread of type of local government should be adjacent to avoid mass incidents came the uncertainties and all kinds of challenges,but at the same time for the government to improve its management ability,set up good government image also brought opportunities.So,based on the current reality background,the government should constantly attaches great importance to the new media influence on social life and political life,should be thinking about how to put the public crisis into opportunity,with the help of the media influence of powerful and flexible platform,gradually improve the ability of government to resolve a crisis,government good image constantly,this is China during the transformation of local government must face and solve practical problems.In this regard,aiming at the above practical problems,this paper first analyzes the practical problems by means of the new public management and image restoration theory,and following the thinking logic of theoretical research--empirical analysis--induction and generalization--innovative thinking,by combining theoretical research with empirical analysis.In the process of writing,the author makes an in-depth analysis of the full cycle of lianyungang nuclear waste incident from latent to explosion to extinction,concludes the characteristics of nimby mass disturbance in the era of we media,and analyzes the deficiencies of the government in each stage of crisis response from the perspective of we media and government image.Second,in order to build a mature and practical new media era of public crisis response model,this paper,a comprehensive analysis of the western government in dealing with the adjacent existing from the image in the mass incidents set up measures and countermeasures,including Singapore "real-name system management",Sweden's network self-discipline mechanism,and the United States "early warning" big data,and many other patterns,thus to our country government in the media age government image shaping and promotion way to provide innovative ideas.Finally,based on China's specific national conditions,this paper focuses on the government's response to nimby mass incidents in the era of new media,USES the theory of new public management and image restoration to reflect on how the government can establish a good image in mass incidents in the era of we media from the perspectives of consciousness,system,law and method.