Research On The Ideological And Political Education Function Of Public Service Advertising

Public service advertisements contain educational content,with short and concise length,attractive pictures and humorous plots.They vividly illustrate the mainstream values of contemporary society in the form of pictures,articles,videos and audio,and realize the ideological and political educational value of the works through the audience’s own feelings,imagination and experience.Relying on the social theme of the grand narrative,vivid forms of expression,and subtle educational features,it has obtained a lot of social benefits,attracted the attention of the public in the fast-paced social life,and passed the invisible educational content invisible.Achieving full coverage of public interest advertising campaigns will help optimize the educational environment,expand education channels,expand the scope of education,enhance the education of the whole people,implement the concept of "three comprehensive education",and make ideological and political education "live".After years of development,it has played an important role with its strong political influence and social appeal,becoming a bridge between the government and the people,and a better force to promote society.The ideological and political education function of PSAs has become increasingly prominent in political and social life.This research integrates the theories of ideological and political education and public service advertising,seeks for multidisciplinary and cross-disciplinary integration and exploration,and strives to break through previous purely theoretical ideological and political education research in methodologies and research paradigms.Starting from the analysis of the concept,the internal correlation between the two is explained,and the ideological and political education function of PSAs is defined from the three aspects of concept,content and characteristics.By interpreting the relevant theories and the unique attributes of PSAs,it provides theoretical basis and practical significance for this research.Classify and analyze outstanding public service advertising works,combine theory with practice,look at the essence through phenomena,and grasp the essential laws.Taking specific works as examples,the purpose is to more vividly and concretely explain the main ideological and political education functions of public service advertising which performed.From the national,social,and individual levels,the main performance is divided into political propaganda functions,value-oriented functions,and individual development functions,and detailed discussions are made to enrich theoretical research.Finally,I found problems in the research process,and proposed measures to optimize the ideological and political education function of public service advertising from four aspects: enriching content construction,strengthening form innovation,constructing long-term mechanism,and enhancing coordination.New ways of research on the function of ideological and political education,and provide reference for the innovation of educational methods in the new era.