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The Systematic Reconstruction Of Platform Market Power Evaluation Method Under The Background Of Digital Economy

Posted on:2021-04-20Degree:MasterType:Thesis
Country:ChinaCandidate:D MaFull Text:PDF
GTID:2416330623480688Subject:Economic Law
Abstract/Summary:PDF Full Text Request
Network platform industry is undoubtedly one of the new industries with the most rapid development momentum in the world.Various innovations relying on Internet technology have overturned our understanding of traditional business model again and again,among which the most representative is the platform industry dominated by "multilateral platform business model".In the past two decades,with the rapid development of the Internet economy,a large number of "unicorn" innovation platforms have emerged.Relying on the advantages of network effect,lock-in effect and asymmetric pricing structure peculiar to the platform economy,they have established a firm foothold in various industries while rapidly cultivating their own business ecosystem.What can not be denied is that the platform economy greatly facilitates and improves people's life and improves economic efficiency.However,at the same time,with the continuous concentration of platform market structure,various abuse behaviors that harm competition,destroy innovation and harm consumer welfare frequently appear,and the existence of these problems makes the platform gradually be brought into the perspective of anti-monopoly law.Internationally,the abuse of online platforms has gradually become the focus of law enforcement by antitrust authorities of various countries.Platforms such as amazon,Google and facebook have suffered huge anti-monopoly penalties in Europe and Europe for their abuse.In contrast,the development speed of China's platform industry is even faster than that of other countries,and the market concentration degree of each platform industry is increasing.However,China's platform anti-monopoly law enforcement is stagnating,especially for the frequent platform abuse or even zero law enforcement.This is because the platform is different from the traditional market of polygon,the network effect and pricing structure and characteristics of asymmetry,resulting in theory and practice on the analysis of the platform before the abuse has produced two problems: first,in terms of platform for the relevant market definition,theory and practice produced a lot of difficulties and differences,the difficulties and differences from the understanding of the business model of the platform is not enough in-depth and the platform competitive constraints to grasp the essence of the traditional measurement tools such as inaccurate as well as to the SSNIP blindly apply.Secondly,there is a problem of applying the traditional structuralist standard to the platform in the determination of the dominant position of the platform market.In order to solve the above two problems,this paper first discusses the causes and basic framework of evaluating the market power of platforms,emphasizes that abuse is the regulatory problem of the current platform monopoly,and points out that defining the relevant market is still an indispensable step to identify the dominant position of the platform market.Second,discusses the particularity of the platform to participate in market competition,illuminates the platform specific business model and characteristics,the detailed combed the platform in the relevant market definition of five-benchmark product selection dilemma,on the basis of the price of the plight of traditional analysis methods,cross-border competition challenge to traditional alternative analysis,dynamic competition under the related time market definition and openness of the Internet influence on regional market definition,and in the process of specific definition,type of matching platform and attention platform to build the corresponding path;Finally,it points out that there is a mistake in the evaluation process of platform market power that the standard of structuralism is rigid and applied to platform.
Keywords/Search Tags:multilateral platform, relevant market, market power
PDF Full Text Request
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