Cross-border e-commerce is not only conducive to the growth of China’s foreign trade business,but also an important opportunity for domestic small and medium-sized sellers.Cross-border e-commerce has become an important part of the development of the country and the region by virtue of its global,technical and convenient nature.At present,there are many achievements in government functions in the development of cross-border e-commerce in China,but the promotion of cross-border e-commerce development by grassroots governments is neglected.This paper takes S County as an example to analyze the role of the grassroots government in the development of cross-border e-commerce and the optimization of its functions,in order to make up for the gap in the current research on the function of grassroots government in cross-border e-commerce development.The paper mainly uses the methods of literature,field research and comparative analysis to investigate and analyze the problems existing in the development of cross-border e-commerce in S County,and the promotion and promotion measures of S county government.Other regional governments compare the functions of cross-border e-commerce development and analyze the direction that S County Government can further improve.The full text is divided into the following parts: The introduction,that is the first part,explain the background and significance of the research,comprehensively analyze the research status at china and other countries,and put forward the main contents and methods of the thesis research;the second part,the theoretical basis.The core concepts and basic theories of the thesis are analyzed to lay a solid foundation for the later research.The third part is to study the current situation and prospects of cross-border e-commerce development in S County,focusing on the exploration of the S county government in promoting cross-border electricity.The policies and measures adopted by the commercial development,and the shortcomings in the implementation of the functions of the S county government;the fourth part,comparing the experience of cross-border e-commerce development in other regions of China,combined with the actual situation of S County,proposed the development of cross-border e-commerce in S County The perfect direction of the path;the fifth part,S county analysis of the functional fulfillment path of cross-border e-commerce development.From several aspects,it analyzes how the S county government promotes the development of cross-border e-commerce,and proposes corresponding improvement suggestions for the existing problems.The conclusions of the thesis are as follows: The S county government has problems such as weak tax return policy,insufficient talent introduction and cultivation,lack of credit rating mechanism,and inconsistency of cross-border e-commerce industry agglomeration in the process of promoting cross-border e-commerce development.The author believes that it should be targeted.From the threshold of tax return,the strength and length of tax return,and the supporting incentive measures to solve the problem of tax rebate;through the diversification of industrial park construction,and increase financial support for the construction of industrial parks to promote industrial agglomeration effect;The cross-border electric merchant training mechanism in the region and the improvement of the training system to solve the problem of insufficient talents;finally,drawing on the credit rating mechanism of Hangzhou Comprehensive Experimental Zone,based on S County to build the credit rating mechanism of the region. |