Analysis Of The Influence Of Idol Effect On Ideological And Political Work In The New Media Age

After entering the Internet age,there has been a qualitative leap in the development of media disseminator,a kind of communication patter which by using modern Digital technology,spare through the cable or wireless network,use computers,cellphones,digital televisions as receiving information carrier,in order to provide information and related services to the general network users is called "New Media".In contract to tranditional media,there are some peculiaritis in New Media.The Internet’s features such as real-time,personalizes can be fully enbudied in a booming communicationg media which can be called new media.Om the contrary,with the help of Internet’s features,New Media can make information spread across geographic boundaries and globalization communication come true.So started by the vigorous development of the new media,Internet Era has entered a new stage of development at a high speed.The growing and improvement of the new media,promotes the spread of ideas and innovation,such as weibo,WeChat,"user-operated media",the proporion of these kinds of new media occupy in our daili life more and more,in the meantime,it increase the difficulty of spreading the New Era Marxism,promote ideological and political propaganda work.In the srudy of ideological and political propaganda work,different social science researchers have made a similar point like this:Social mobile media has become a important carrier of the people at all levels to communicate whith other people in the new era,it also is a new platform to promote New Era Ideological and Political work.In the meantime,there’re so much negative impact appear in the process of work.How to use the benign role and uniqueness of New Media to promote Ideological and Political work,and avoid negetibe impact in the same time,it is a worth topic to reasearch and explore again and again.By the inpact of the Internet,the idol worship in the ear is totally different from the idolatry in past time."Idol" has became something different,"Idol Effect" also changed.In the past time "Idol Effect" means some excellent qualities attract others because itself,thus there are a lot of people to follow him,by following him which cause a series of reactions;but in nowadays,this kind of phenomenon has been more gathered on the icon of the modern entertainment career.Step into New Media Era,this kind of effect is focuses on a kind of particular career,which is Idol.In the thesis,under normal circumstances,"idol" and "idol Effect" refers to more entertaining idol and its social effect in the Internet age.In this thesis,"idol" and "idol effect" in the Internet age is the object of study,in order to explore the development of idol worship in the Internet age and try to find the new connotation of the social effect caused by the idol effect of idolatry,ues Ideological and Political work work of the communist party of China as the research Angle of view.After explainon the basis of related concepts,further to explore the relationship between new media and the produce of idol effect,how can we put these together the combine the two together with Ideological and Political work of the Communist Party of China,and try to make it work well,to promote the new media era of Ideological and Political work of the Communist Party of China into a new stage.The first part of this thesis mainly writes the reasonand and significance of the research,as well as the research method and innovation.Starting from the research,expound the rise of the domestic Internet model and the impact on social developmentreasons,hus leading to my own point of view:the unique influence of idol effect can be used to promote the development and innovation of the ideological propaganda work of the Communist Party of China.The second part is the narration and expoundation for theoretical basis and related concepts.First of all,will explain the "idol effect in the media era,the lated theory of ideological propaganda.Begin from the the clarify o the theory of Internet era idols and traditional idols,the theory of the relevant theory of the Marxist thought on the ideological propaganda.Only after clarifying the relevant theoretical concepts,can it be more easily into the corresponding theoretical analysis and research.The third part will analyze and explore the influence of "idol" effect on ideological propaganda.After entering the new media era,idol has become a special "commercial products" in entertainment and consumption field,then enter the public’s field of vision.And using new media as a carrier can be quickly widely seen by the public,which means it has unique and rapid dissemination.With this uniqueness,it is very convenient to carry out ideological propaganda work,but it can also have a very negative impact.In this part,this thesis will be analyzed by some examples to support the positive and negative effects of the idol effect on Ideological and Political work.The fourth part summarizes the positive and negative effects of idol effect,then discusses how to use the idol effect to strengthen the ideological propaganda,what kind of principles to follow,what methods to adopt,how to use the existing conditions and environment,the idol effect of the new media era and the Ideological propaganda work of the Communist Party of China combined to further promote the progress of propaganda work.Because of the particularity of the Internet,good or bad,the spread of ideas are very rapid,if not controlled,will have a serious impact on the development of the whole society.Not only to restrain the "idol",so that the development of idols in line with socialist values,in line with the needs of social development,can have a positive role in guiding fans’,also to guide the public,so that the public choose the correct way of idol worship,establish the correct idol education thought,in order to play the idol effect in the ideological propaganda work of positive effect,promote ideological propaganda work good and fast development.The sixth part is the conclusion and reflection of the study,as well as the view of the influence of "idol effect" on the ideological propaganda of the Communist Party of China.