Research On Improving The Business Environment Of The Event Industry

This research studies the concept,influencing factors and evaluation indicators of business environment,as well as the business environment of the event industry.At the same time,it uses the literature analysis method to analyze the business environment of the event industry,and the questionnaire survey method and SPSS statistical analysis method to the theoretical and practical foundations of the business environment in event industry.At the level of the event company,selecting and interpreting the specific indicators of the business environment facing the enterprise,so that the enterprise can better understand the business environment in which it is located and enhance the internal cognition and external knowledge.The aim of this research is to provide theoretical and technical guidance for the healthier development of enterprises,and put forward improving measures and plans for the business environment of the event industry.Based on the survey summary and theoretical thinking on the optimization of the business environment of the event industry,this research draws on the relevant theoretical research results,using the public service theory and administrative ecology theory as the research basis and entry point to extend the theoretical research to the optimization research of business environment to the event industry.It has consolidated the theoretical basis for the research on the optimization of business environment in the event industry.This research has important practical significance.First,it helps the related management departments of cities with the event resources to recognize the significance for the optimization of the business environment of the event industry,and attaches importance to the value,evaluation and development of the business environment of the event industry.Second,it helps to improve the existing operation mode and the operation quality of the event industry and promote the maximization of the economic effect of the event industry.The innovations of this research are as follows: first,the selecting topic is exploratory.The innovation in the research content has deepened the research in the unique field of the business environment of the event industry.The second is to build an evaluation index system for the influencing factors of business environment satisfaction in the event industry.The third is to use SPSS statistical analysis method comprehensively.Performing reliability analysis on the 33 valid questionnaires in the pre-survey stage to ensure the validity of the questionnaire.After the questionnaires are all recovered,reliability and validity analysis,factor analysis and variance analysis are performed on all the questionnaire data to test the validity of the questionnaires and provide an empirical basis for the subsequent data analysis and conclusions.Event enterprises of different sizes,natures and listing or not have differentevaluations on the satisfaction of the business environment of the event industry.In terms of enterprise size,the satisfaction score of small and micro enterprises is significantly lower than that of large and medium enterprises.Listed companies have higher scores,while non-listed companies have lower scores.In terms of the nature of enterprises,the satisfaction scores of joint ventures,Hong Kong,Macao,and Taiwan-invested enterprises are low;while the satisfaction scores of private enterprises(occupying the half number)are not high.Relatively speaking,state-owned enterprises,Sino-foreign joint ventures and Sino-foreign cooperative enterprises have higher satisfaction scores.Problems in the government environment of the event industry include the low convenience of the government service hall,the low degree of integration of online and offline government services,the existence of barriers to the sharing of government service data,the low standardization of event services,the issues of insufficient government-enterprise communication mechanism,appeal mechanism and service supervision mechanisms.The problem in the market environment is that there are misunderstandings in ideology and understanding.The relationship between the government and the market has not been handled properly.The level of tax services is not high and the services of professional event personnel are insufficient.The main problems in the environment of the rule of law are the unequal market treatment of some event companies,the imperfect intellectual property protection system,and the imperfect dispute resolution mechanism.The problems at the environmental level of supervision and law enforcement are that the construction of the supervision mechanism has not been perfected,and the phenomenon of unfair administrative law enforcement and profit-seeking still exists.The reasons behind these problems are misunderstandings in ideology and cognition,lack of contractual spirit,insufficient binding power of laws and regulations on government power,uncoordinated cooperation and poor communication among departments and traditional historical reasons.According to the existing problems and the reasons behind,this research proposes corresponding optimization measures in the four aspects of government affairs,market,rule of law and regulatory enforcement.The first is to have strategic thinking and a high degree of awareness.There should be a "regional heart" that improves the regional business environment of the event industry.We should raise the awareness of the decisive role of the market,strengthen the sense of integrity in government affairs,and build a Pro-Qing political and commercial relationship.The second is to improve administrative efficiency and quality.We should improve the service capabilities of government agencies and build an efficient and convenient online government service platform.The third is to accurately supervise and service the market environment.Reducing factor costs and tax burdens,ineferential polictroducing pries to support labor training and research and development activities.We should introduce tailor-made preferential policies suitable for various types of enterprises and solve the problems caused by arbitrary enforcement of some departments.The fourth is laws and regulations guarantee the improvement of the rule of law environment.Speeding up the construction of credit system and strengthening the protection of intellectual property rights.The fifth is to establish an emergency response mechanism.