Study On The Role Of Local Government In Promoting The Development Of Rural Tourism In Xu-liu Town In Huaian City

With the rapid development of China's economy and society and the rising of people's living standards,the people's pursuit of high-quality high-standard life is increasing rapidly.Under such background,the rural tourism has achieved rapid development.The rural tourism has become an important industry to promote the development of rural economy,to improve the living standard of the countryside,and to drive the employment of the peasants.Moreover,this industry plays an increasing role in the realization of the rich people in the village,raising the income of the peasants,driving the accurate poverty reduction,and building the new rural areas.Currently,the development of the rural tourism in China is in the climbing of the mountain,and experiences the difficult period of the siege.Moreover,the emergence of the small towns with special characteristics and twn featured by tourism bring challenges for the improvement of the existing economic development and the social benefit.At the same time,as a new small town,how can we focus on it,to tap its own potential,to shape its own characteristics and to build its own brand is a question that needs to be thought seriously.This paper selects Xu-yo Town in the Huaiyin District of Huaian City of Jiangsu Province as the research object.In the light of the function of the government and the development of the rural tourism in the course of the government's work,the paper analyzes the present situation of the rural tourism development in Xu-yo Town,Huaian City by means of the research methods such as the reference materials.Based on the development situation of rural tourism in the town in recent years,combined with the current development environment,this paper analyzes and understands the current situation of rural tourism development in Xu-yo town,Huaian,from the perspective of Rural Revitalization Strategy.Combined with the promotion role played by the government,summing up the promotion measures taken by the government in the development of rural tourism in this town,and summarizing the achievements made in project development,industrial development and so on since the development of rural tourism,and from the development plan formulation,the masses participation,the management platform,the talented person cultivation and so on various aspects existence insufficiency,analyzes produces these questions the reason,summarizes in the rural tourism development process the government function insufficiency,the performance,and on the basis of full investigation and combined with the development of rural tourism at home and abroad,the government's role in promoting the development of rural tourism has been brought into full play,based on the basic starting point of the People's prosperity,from the aspects of the government's planning and leading,platform construction and team building in the process of rural tourism development,in order to promote the development of rural tourism industry along the optimal path,this paper puts forward some concrete countermeasures to better promote the development of rural tourism in Xu-yo town,Huaian,to stimulate the endogenous impetus of the development of rural tourism,and to provide references for the governments of other regions to promote the development of rural tourism,let the development of rural tourism for the overall revitalization of rural inject new vitality.In the process of rural tourism development,both the rational allocation of the market and the orderly promotion of the government are needed.Especially in the early stage of rural tourism development,the government must play a main role in standardizing the planning,construction and marketing of rural tourism to ensure that rural tourism develops in the right direction.In the later period of rural tourism development,the government can weaken the function of government,make the market play the role of resource allocation,and work together with the government to guide and optimize the development of rural tourism.Overall,the development of rural tourism can not be separated from the government's role in promoting the effective play.