Go Grassroots:Communication Practice As The Party's Mass Line

Since the birth of news,it has been inextricably linked with politics.In the fine tradition of the Party,the mass line has a profound influence on the style construction of news practice.To carry forward the fine tradition of "close ties with the masses" is to embody the views and lines of the masses in the practice of news propaganda.Therefore,"going grassroots" is not only the foothold of practicing the mass viewpoint and the mass line,but also the important starting point of strengthening the construction of news team and style.Since the 18 th national congress of the communist party of China(CPC),,the political discourse of "going to the grassroots" has been endowed with new epoch-making connotation,which not only embodies the profound connotation of the party's "people-centered" governing concept,but also becomes the methodology to guide the innovation of news and public opinion work.In the historical background of the 100 th anniversary of the Chinese Communist Party's founding,this article uses the text analysis method and literature research methods,from the perspective of history and reality,carefully sorts out the fine tradition formed by the mass line in the party's revolutionary struggle practice.It focuses on the theoretical logic and historical context of the "going grassroots" media practice,discussing how political discourse can be transformed into discourse of dissemination,how the party's fine traditions can lead the media's practice style construction and team building,and how the press' s "going grassroots" practice activities are constantly endowed with new era connotations and realistic missions.Especially in the context of the modernization of the national governance system and governance capabilities,how can the news media further expand the “going grassroots”governance functions of the country,especially to promote the active role played by grassroots governance.As a concrete practice of the party's mass line in the field of news communication,"going grassroots" is closely related to its theoretical origin.The idea of "going grassroots" can be traced back to the people-oriented thought in ancient China,which was based on the mass line thought of Classical writers ofMarxism-Leninism,and developed and matured in the practice and exploration of the CPC,from the early Party's close contact with the masses,to the later mass line,and then to the people-centered.The political idea of the mass line not only overcame the politics of the Communist Party of China,but also overcame the concept of "going grassroots." Looking back at the historical extension and development logic of media practice,“going grassroots” experienced four typical stages: the “going grassroots” in the Yan'an period advocated the masses to run newspapers and promoted political mobilization;the “going grassroots” during the socialist construction period set up typical figures,Promoting production mobilization: "going grassroots" in the new era of reform and opening up promotes deepening of reforms by digging deep into social issues: "going grassroots" in the new era focuses on news business methods that carry out research at the grassroots level and the news value of the voices of the people Judgment,news reports that focus on the language of the masses,and news communication methods that focus on synergy to achieve the spread of grassroots stories.Although "going grassroots" is born out of the "mass line" that has been advocated in the Party's policies,the "going grassroots" in the new era has returned from news practice to the political discourse of state governance.It promotes the modernization of China's governance system and governance capabilities by propagating grassroots social conditions,building county-level integrated media,innovating grassroots governance methods,propagating new changes in party style and government style,and promoting news media's experience in serving the people.