Research On The Industrialization Of Chinese Urban Marathon Events

With a series of national sports industry policy,the rising reasons such as fitness activities enthusiasm,in the marathon race of mass sports as the representative,in China is set off a development boom,in today’s Chinese the oldest marathon into a blowout growth.But compared with the world famous marathon events,the Chinese marathon race has great disparity in terms of competition level,brand benefit,service guarantee,professional level,social benefit and market value.Therefore,this paper aims to explore the dynamic factors in the industrial development of the marathon,analysis of the development process of Chinese City Marathon,and puts forwardsome constructive ChineseCityMarathon strategy industrialization strategy,accelerate Chinese City Marathon industrialization process,and reduce the World Marathon gap.In this study,China City Marathon as the research object,using literature method,case analysis method,investigation method,expert interview method and logical analysis method,through the Chinese City Marathonindustrializationindustrializationcontent,dynamicmechanism,de velopment status,experience and industrialization the strategy of these five aspects of the in-depth study of current.Through comparative analysis,the following conclusions are drawn:first,the business operation of marathon race is "government-led,professional competition companies undertake" mode;Second,theindustrial scale and the number of people in marathon growth spurt;Thirdly,the recognition rate of the quality of marathon industry is improved;Fourthly,the professional division of the marathon industry is becoming clear.Fifth,the market brand marketing operation of the marathon competition industry.The following countermeasures are put forward: first,to improve the organizational structure and improve the marketization operation competition;The second is to set up the health concept and brand positioning,to build a high-quality competition;Third,improve the media resources platform to enhance the cultural soft power of the competition;Fourthly,it is necessary to increase the supporting service and form a perfect industrial chain.Fifth,strengthen the safety management of the games,and establish credibility archives;Sixth,strengthen the propaganda of marathon competition;Seven is to strengthen the service quality of marathon volunteers.