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Research On The Content Production Strategy Of Professional Sports Websites In The New Media Era

Posted on:2019-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y N LiuFull Text:PDF
GTID:2417330545960808Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
In December 2014,State Council No.46 document,which was closely watched by the Chinese sports industry,was formally introduced.The publication of the document provided strong policy support for the Chinese sports industry,and indirectly led to the explosion of people's demand for sports.At present,professional sports websites have become the main platform for reporting sports news,and their unique advantages are gradually reflected.The Tencent Sports News website was founded in 2003.With the development of,it has become an important website for the release of sports information in China.It provides a relatively professional and complete exchange and interaction platform for sports enthusiasts.Therefore,the research on the construction of Tencent Sports News Network is of far-reaching significance for the study of content production strategies of professional sports websites in China,and has great reference value.The use of case study methods,grounded research methods,and theoretical reviews to conduct a profound discussion and research on the development of Tencent sports news website and content production.First introduced the concept of new media,elicited the concept of professional sports websites in the context of new media.With the current development status,further develop the production strategy of professional sports website content from the perspectives of professional content,platform structure,content production value,and construction and dissemination of sports media events of Tencent Sports News website,analyze the relationship between professional sports website and sportsmanship,and then Promote the healthy development of professional sports websites in China.
Keywords/Search Tags:Professional sports website, Tencent sports, Content production, Sportsmanship
PDF Full Text Request
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