WeChat Is Applied To SWOT Analysis Of Education In Ideological And Political Affairs Of College Students

The global Internet technology and information technology are becoming more and more mature,which has given birth to the rapid development of new media.At present,new media is widely used and has permeated every aspect of people’s daily life.WeChat,as a mobile phone application of new media,Its function not only satisfies people’s life,but also constantly changes people’s way of life.College students are active in thinking,like to try new things,they have become the main group of WeChat users.WeChat not only allows college students to enjoy the convenience brought by scientific and technological intelligence,It also has a negative effect on the healthy growth of college students.The country and society are aware of the opportunities and challenges that WeChat and other new media bring to the ideological and political education of college students.General Secretary Xi Jinping has repeatedly stressed the need to integrate information technology with the advantages of traditional ideological and political education and to enhance the attractiveness of education.At the same time,he has also given relevant instructions on the security of public opinion on the network caused by the development of new media.Under the new situation,the combination of WeChat and ideological and political education reflects the direction of the development of the subject of ideological and political education in the new period,on the other hand,it also reflects the essence of the subject of ideological and political education advancing with the times.Exploring how to use new media such as WeChat to carry out ideological and political education has been one of the most important topics in this field.On the basis of collecting and analyzing the existing domestic and foreign research results,this paper makes a basic definition of therelevant concepts,and then from the perspective of scientific analysis,This paper makes a deep analysis of the internal conditions and external environment of the application of WeChat to the ideological and political education of college students by using the SWOT analysis method,and finally puts forward the corresponding countermeasures considering the various factors synthetically.This paper is divided into five parts:In the preface part,the research background,purpose and significance of this topic are expounded,and the current academic research results at home and abroad are summarized in detail.In the first chapter,the basic concept,main features and main functions of WeChat are briefly determined,then the feasibility of the SWOT analysis method used in this paper is discussed,and the three theoretical bases of this paper are explained.The second chapter,taking three colleges and universities in Gansu province as the case study,adopts the method of questionnaire investigation.The positive and negative effects of WeChat on college students and their attitudes towards the involvement of WeChat in ideological and political education are analyzed and analyzed.The third chapter,on the basis of the basic concept of the first chapter and the basic data of the second chapter,makes a detailed analysis of the internal advantages,disadvantages,external opportunities and challenges of the application of We Chat to the ideological and political education of college students by using the SWOT analysis method.The fourth chapter,Starting from the height of the relevant national policy documents,on the theory of marxism as a guide,make corresponding SWOT strategy for SWOT analysis results,mainly from the settlement SO,ST,WO and WT these four aspects put forward the corresponding scientific strategy.