An Analysis Of The Influence Of "Client Of WeChat&Microblog" On The Ideological And Political Education Of College Students' In Ningxia

Under the new situation,the ideological and political education in colleges and universities is facing many new situations and problems,especially the rapid development of the information age,which has profoundly changed the way of life,study and thinking of college students.It is also changing the environment,carriers,approaches and forms of ideological and political education for college students.One of the most significant changes is the extensive application of "Client of WeChat&Microblog",which urges us to think deeply about its influence in the ideological and political education of college students.What is worth our deeply thinking over is whether the "Client of WeChat&Microblog" is related to ideological and political education,what its functions are,whether it has an impact,what kind of influence it has,what influencing factors are,what opportunities and challenges are,how it can be exploited to carry out practical activities of ideological and political education and a series of theoretical and practical problems.Taking colleges and universities in Ningxia as the object of study,this paper makes a preliminary discussion.The purpose of this study is to clarify the basic theoretical problems in the relationship between the usage of "Client of WeChat&Microblog"and ideological and political education in network ideological and political education.This paper analyzes the positive and negative effects of "Client of WeChat&Microblog" on ideological and political education in colleges and universities,and then puts forward the basic strategies of applying it to ideological and political education of college students.This paper holds that in the information age,"Client of WeChat&Microblog" is closely related to ideological and political work in colleges and universities,with new media of information dissemination,new channels of peer communication,new forms of interaction between teachers and students and the function orientation of the new platform of network ideological and political education.The application of "Client of WeChat&Microblog" to the ideological and political education of college students must have a solid and correct value orientation,which is bringing innovative forms of ideological and political education to the ideological and political education of college students,broadening the channels of ideological and political education,improving the effect of ideological and political education,sharing the positive influence of ideological and political education resources,and meanwhile will also bring about some negative impacts such as an open deconstruction of the authority of ideological and political education,and entertainment weakening the function of ideological and political education,diversity impacting the norms of ideological and political education,and freedom leading to vague understanding of ideological and political education and so on.Therefore,it is necessary to construct a new concept of network ideological and political education,pay attention to the construction of platform,and innovate the carrier of ideological and political education.In order to enhance the pertinence,effectiveness and innovation of network ideological and political education,we should emphasize the status of subject,cultivate students' new media literacy,strengthen media integration,optimize the environment of ideological and political education,and strengthen and improve the work of network ideological and political education.