Financial Risk Analysis And Preventive Countermeasures Of Guangzhou Evergrande Taobao Football Club

At the tenth meeting of the leading group of the comprehensive deepening reform of the Central Committee,February 27 th,2015,the general plan of China's football reform and development was deliberated and approved.Since then,the whole nation has opened the curtain of developing and revitalizing football.Guangzhou Evergrande Taobao football club has become the No.1 team in China's Professional Football League after the sale and transfer to Guangzhou Evergrande Real Estate Group in2010.On November 6,2015,the club was listed in the New OTC Market,which is the first Asian Football Club that builds a successful occupation of listed companies.At the end of 2017,the club had consecutively gained 7 times of China Football Association Super League champions,2 AFC Champions League titles,2 CFA Cup champions and 3 Super Bowl champions.However,behind the glory,rapid growth of RMB football policy brings industry into the distortion,lacking of understanding of the law and the football development values,"arms race" pushed up the player's nominal worth,and increased the operating costs,but the financing channels are limited,the income structure is monotonous,shortage of probationary personnel,gave birth to the obvious financial risk.As the forefront of national football development,a morbid professional football club's financial performance is not conducive to the sustainable and healthy development of club and the sport itself.The data of thesis is based on financial report from 2013 to interim 2017 of Evergrande Taobao football club,in addition,combined with club official disclosure of transaction information,competition record statistics,development trend of national football reform.By means of factor analysis,through the 15 sub-indexes of triple dimensions,found out the weak factors that affect the value of club's social efficiency.The financial risk is analyzed in the order of financing risk,investment risk,fund recovery risk and income distribution risk,and then put forward the corresponding preventive countermeasures,improving the social efficiency of professional football club and supplementing the lack of economic benefit.The author thinks that the financing risk needs the club to adjust income structure and highlight social value,transforming the fans into the user and increasing social activities between the games;The investment risk requires the club to perfect the construction of player brokers channel and promote the back-up echelon power events;The fund recovery risk needs the club gives full play to its own advantages to guide the football education function,popularizing the social identity and promoting social capitals to join the "Football cultural + Internet" community;The income distribution risk demands club and its shareholders to form a complementary enterprise ecological chain,taking advantages of national policies to improve the situation,and develop a series of derivative products or services around football,creating an international regional brand of professional football club with a range of influence.The thesis can provide reference for other professional football clubs to increase proceeds and improve social efficiency.