The Analysis And Research Of Propagation Characteristics On The Internet Of Xi’an International Marathon

The marathon event carries the modern media means with network communication as the carrier.It is highly concerned by the media and realizes the instant and timeliness of propagation and accelerates the spread and influence of Marathon events,and has also become an important information platform for the spread of Marathon events.On the other hand,in the new media era,marathon events have attracted much attention from the society and gathered social focus and becoming a hot spot of society.In the era of structured media,the route,width and depth of Marathon events have an important impact on the event itself and even of venue.Therefore,on the basis of previous research on marathon network communication and sports events network communication,this paper analyzes characteristics of the development and communication characteristics of Xi ’an international marathon network communication from the following six aspects: time characteristics,emotional characteristics,regional characteristics,platform characteristics,group characteristics,role analysis,communication highlights methods of documentation,content analysis,expert interview,logical analysis and data analysis were adopted.Positive public opinion is dominant,less neutral and negative;Focusing on Shaanxi province,municipality directly under the central government and east China province;The mobile terminal becomes the main communication channel;Mainly in the northwest,the young and middle-aged as the main population,the number of women increased;To be a leader and facilitator in guiding traditional media news release;Network live broadcast platform,VR new technology leads the communication reform.At the same time,the problems of Xi ’an international marathon network communication are pointed out.The results of the study show that: Xi’an International Marathon events have a fast speed of dissemination;the rapid increase in popularity within a certain period of time has a great influence on the events.The traditional media and new media interact with each other frequently,with the mobile terminal as the main channel;The network transmission area coverage is larger,the influence scope is wider;Which has a far-reaching influence to the host city of xi ’an,mainly focused on the political,economic and cultural aspects,do a good job in a "marathon" is a city containing concrete manifestation,and city innovation,promote cultural tourism major IP development.Both the event organizers and the marathon runners can provide reference value.It is of guiding significance for other cities to hold marathon races in the future and how to grasp the characteristics of the events in the network,and use it to promote the development of the race for the other marathon events in China.The new ideas also provide a better example for the innovation and development of China’s sports industry,and ultimately achieve the purpose of research.