Research On Monopoly Of Broadcasting Right Of Chinese Football Association Super League

With the rapid development of the Chinese sports industry in recent years,the operations of sports events have registered remarkable outcomes,among which the sale of broadcasting rights of sports events occupies an essential position in the sports industry."Policies and Measures-Optimize the Market Environment" as specified in Various Suggestions on Promoting the Consumption Concerning Sports by speeding up the Development of the Sports Sector(The National Development Conference[2014]No.46)issued by the State Council in 2014 lays an emphasis on the innovation of market operational mechanism,propel the transfer of resources with trading items,such as the right of holding events,the events'broadcasting right,the transfer right of athletes,the development of intangible assets and so on in a equitable,rational and open manner.This has fully demonstrated that China gives top priority and vigorous support to broadcasting rights of sports events.Currently,new media has been the mainstream platform of sports events relay over time.Owing to the rise of new media,the expenditure regarding broadcasting rights of Super League We media has soared from 1 million RMB previously to 8 billion RMB between 2016-2020,thus embarking a new chapter of sports events' copyrights in China and unveiling the curtain of win-win cooperation between sports events and new media.Nevertheless,with the rapid momentum of media markets on broadcasting sports events,an ever-intense competition over broadcasting copyrights of China Super League.For instance,the transfer expenditure at skyrocketing prices and monopoly media broadcasting operations have generated a series of issue in the media broadcasting of events sector,such as the disputes among cooperation between sports leagues and media,violation on copyright transfer,piracy on media broadcasting,unbalanced distribution of profits and the decreased influence on events,etc.,which has seriously hampered the sound development of sports events and Super Leagues in media industry.Thereupon,it's essential to explore the monopoly of broadcasting rights of Super League,which is pending to be resolved in terms of media broadcasting industry of sports events.Focusing on the monopoly of broadcasting rights for Super League,the thesis is intended to analyze the issue concerning the broadcasting monopoly in Super League and the underlying reasons based upon its course of development and current conditions by means of literature,interviews on experts,investigations on the spot,comparative analysis and other research methods.The thesis aims at exploring the rational and proper strategies and approaches for development of Super League broadcasting markets,so as to present decisions for reference by facilitating media broadcasting sector of football events as well as the sound development of tournament sports industry.The research turns out that:1)the development of the broadcasting rights in the Super League has undergone four stages,namely,CCTV monopoly,free trade,the rise of new media and comprehensive opening whereas the emergence of the monopoly of new media broadcasting rights is due to the new issue of broadcasting monopoly of the commercial events upon the rise of CCTV monopoly.2)Currently,CSL has seen the monopoly of media broadcasting right in leagues,the cooperative disputes between the entity of events and media monopoly in the course of media broadcasting.The infringement on broadcasting events and unbalanced distribution of profits for events are contributing factors of broadcasting issues of leagues.3)The contributing factors of overall economic monopoly issue in CSL involve primarily specified as follows:the undefined legal nature of the broadcasting monopoly of sports events,unimproved media broadcasting mechanism,the unbalanced distribution scheme and the insufficient regulation over broadcasting events industry.Based upon the operating conditions and current issues of broadcasting rights in CSL,the author proposes the successful experience of eliminating monopoly for a market environment of broadcasting rights featuring free competition,and to learn from the anti-monopoly measures of international broadcasting events,to put in place the laws and regulations in a sound manner,and to facilitate the mechanism on punishment;Efforts are exerted to ensure the improvement of broadcasting system and rational income distribution,the regulation on market behavior and improvement of the industry regulations;The schedule process are entitled to be specific and efforts are made to intensify the broadcasting management and other suggestions,so as to effectively facilitate the sound and sustainable development of CSL broadcasting Industry.