| In recent years,Xi Jinping’s socialist ideology with Chinese characteristics has led the development of China’s various undertakings.At that time,40 years of reform and opening up and the completion of a well-to-do society,the nation’s supply needs have changed from the main social contradictions.The Chinese government has clearly proposed health.China’s national strategy for building and carrying out a national fitness program and realizing the dream of building a strong sports nation.Under the guidance of the policy of national health in the new era,the Chongqing American football game was selected as a catalyst to boost the "three national strategies." It hopes to provide a theoretical reference for the extensive exercise of national fitness activities in Chongqing and to enhance the health of the people.The study concluded that the development of American football in Chongqing mainly has the following four difficulties:(1)The reality of the existence of institutional mechanisms between government departments and Chongqing American football social organizations;(2)The promotion of American football in Chongqing(3)The serious imbalance between "quality" and "quantity" caused the practical dilemma of American football in the "academy" field;(4)The different ways of cultural background guided the promotion of American football in mass sports programs Reality dilemma.Using literature,expert interviews,and logical analysis,and combining sociological and behavioral perspectives,this paper reviews and reviews the development history,functional value,and evolutionary types of rugby sports events.Through the analysis of rugby sports at home and abroad.The development status quo,theoretically explores the practical predicament of the development of American football in Chongqing,and proposes a localization promotion path for American football in Chongqing.Aiming at the difficult predicament of the development of American football in Chongqing,this paper proposes the localization path for project promotion: First,local organizations closely follow the policy guidelines of the “Three National Strategies” and implement the development ideas of the “government-civilian coordination” of American football;Innovating Chongqing’s implementation of the American Football School campus,drawing extensively on extraterritorial experience to implement the development model of the youth training club;Third,vigorously nurturing the main market of Chongqing’s American football,“Quality and Simultaneous” to enhance the population literacy of participating in American football.Fourth,we must pay attention to the effective integration of project culture and regional customs and habits,and integrate the common features of resources and culture to meet the basic needs of people’s health.All in all,promoting the development of domestic American football has a long way to go,study the development difficulties of American football in the Chongqing area,and then put forward the promotion path for the development of project localization,which is an innovative measure for the "introduction of extraterritorial sports".Not only needs the government’s macro policy support,but also needs the positive response of all social organizations.Many parties cooperated to promote the effective development of American football in all regions of the country.Taking the promotion and development of American football as an opportunity for the introduction of extraterritorial projects,balancing the promotion and implementation of various sports projects in China,and promoting the real implementation of our country from a "sports country" to a "sports power country," with a view to providing new sports development Theory for reference. |