Research On Brand Awareness Promotion Of Jiangxi Institute Of Fashion Technology

Education plays an important role in the development of today's society and even in the global development.In today's global environment of education.Competition among colleges and universities is also becoming more and more fierce.Especially for private colleges and universities in China,it is extremely difficult and important for them to get a piece of cake in the extremely fierce market competition.The competition of private colleges and universities in China is ultimately based on the brand competition of colleges and universities.In other words,the popularity of colleges and universities has become the ultimate goal of every school.Based on the relevant theories of "brand popularity" and "brand marketing",this paper focuses on the study of some foundations of brand popularity promotion in Jiangxi Fashion College,aiming at the specific characteristics of the brand which has been developing for more than 20 years.This question.At the same time,using the methods of brand awareness promotion of well-known private colleges and universities both inside and outside the province for reference,the specific strategies of brand awareness promotion of Jiangxi Garment College are put forward.The main content of this paper includes six parts.The first chapter mainly elaborates the research background,significance,research methods and research technology route and framework.The second chapter states the definition of visibility from the perspective of brand visibility and elaborates some specific strategies to enhance brand visibility.The third chapter describes the current situation and existing problems of Jiangxi Fashion College brand.Chapter four deeply analyses the external and internal factors that influence the brand awareness of Jiangxi Fashion College.The fifth chapter refers to the relevant experience and ideas of promoting brand awareness of colleges and universities both inside and outside the province.Finally,the sixth chapter puts forward personal suggestions and prospects for the future of brand awareness promotion of Jiangxi Fashion College.