Social Member Evaluations Based On Social Media Data

Social media is a product of the rapid development of the Internet in recent years.Social popularity refers to the degree to which an organization or individual is known and understood by the public.It is an objective measure to evaluate the size of an organization or individual’s reputation and popularity.Relying on the communication function of social media,the network platform,social media plays an increasingly important role in modern society.However,although a person’s social popularity is affected by his performance in various achievements,it is often out of line with his performance.In order to evaluate and reward outstanding talents in different fields objectively,such as entertainment,sports and science,it is of important to analyze the relationship between social popularity and performance quantitatively and build an evaluation model.Taking male table tennis players as an example,this paper studies the relationship between social popularity and professional performance,and adopt the method of combining qualitative and quantitative evaluation model characterizes the athlete social popularity,and then,use the model to predict the social awareness of the athletes.Firstly,this paper chooses Baidu index and Wikipedia page view as the measurement indexes of social popularity.Secondly,through the analysis of the relationship between the social awareness of athletes and their competition performance,it is found that there is indeed a certain correlation between the two.And through the method of qualitative analysis,determine the use of Baidu index to measure the athletes’ social awareness,as well as four indicators of professional performance factors affecting social visibility,namely career length,number of matches,ranking and value of matches.Finally,based on the STIRPAT,logarithm of Baidu index and four properties of a linear combination of the logarithmic observation,build the Social Popular Model(referred to as the SPM),and using multivariate regression model analysis method,the SPM test of goodness of fit.At the same time,the validity and robustness of the model are proved by comparison with other models.As the rationality test of the model,the real data is used to analyze the test model,and the prediction ability of the model is verified.The results reveal that performance indicators are the root cause of human success in many fields.Meanwhile,the real data in the real world confirmed that the SPM is a robust model to measure the social awareness of table tennis players.The innovation of this paper is as follows: 1.The relationship between social popularity and table tennis players’ performance is analyzed through the combination of qualitative and quantitative methods.Based on STIRPAT,a social popularity evaluation model(SPM)of table tennis players based on social media data is proposed.2.Based on the collected data set with time series,the SPM model was built to predict the social popularity of athletes,and the prediction ability of the SPM model was verified with real data.