A Research About The Promotion Of The Live Coverage Of NBA On Tencent Sports

Tencent Sports is the most popular online sports network broadcast platform in China,with lots of high quality popular content and professional media operation ability.It is a sports broadcast platform integrating hot NBA games,exclusive high-quality produced content and sports news and information.The success of Tencent Sports live streaming platform cannot be achieved without advanced media and marketing strategies.Tencent Sports' successful live broadcast mode integrates a variety of communication modes and absorbs the advantages and characteristics of different communication channels.It has the special reference significance for the progress and development of China's sports media to continuously improve the quality of live sports events and enhance the appreciation of sports events.This article attempts from the development of the sports communication,and sports live platform as the breakthrough point,using documentary,logical analysis,expert interviews and other research methods and related knowledge,from the NBA live sports situation of our country sports broadcast platform,Tencent Sports gold medal in the NBA games,and some enlightenment to our country sports dissemination,use Tencent Sports NBA live events successful works and experience,explore the new way of thinking for domestic sports broadcast platform,open up new paths,and provide reference for the development of China's sports undertakings.Through analysis and research,the following conclusions are drawn:Firstly,Tencent Sports NBA live broadcast platform follows the changes of the times,then adapts to the needs of the sports market,and finally becomes the most popular live broadcast channel for domestic sports events.Secondly,Tencent Sports NBA live broadcast platform owns high-quality live broadcast copyright,and creates sports programs around NBA sports,and innovates constantly and improves its own industry competitiveness.Thirdly,Tencent Sports NBA broadcast platform pay mode marketing diversification,in line with the audience demand for NBA sports events.Fourthly,Tencent Sports NBA live broadcast platform also has some problems,such as the lack of universality of audience participation and the limitation of publicity channels.In view of the current situation of Tencent Sports NBA live broadcast,the following Suggestions are put forward:Firstly,keep up with the development of national policies and enrich the content of sports events.A high-quality sports communication media needs to ensure the quality of the program,so as to improve the recognition of sports audiences and give a good feedback to the sports platform.Secondly,the sports community should be improved to enhance the viewing experience of users.The construction of Tencent Sports NBA community needs to strengthen the maintenance of the platform,to ensure a good community atmosphere.Thirdly,attach importance to scientific and technological innovation,expand the event publicity channels,strengthen the integration of online and offline resources,and meet users' different experience of the event.Fourthly,improve the quality of sports events and strengthen the construction of sports brands.Sports live broadcast platforms should provide good publicity channels for different sports products,strengthen cooperation with large sports brands,integrate their own resources and create their own sports brands.