Primary School To Carry Out Brand Activities Of Case Studies

With the development of education reform,the focus of competition between schools and schools has shifted from resource conditions to the construction of brand image.Creating a school brand is an inevitable phenomenon in school development.Because only the brand is unique and intangible wealth that cannot be copied,it is a source of continuous strength in the development of the school.Because only the brand is unique and intangible wealth that cannot be copied,it is a source of continuous strength in the development of the school.Establishing a good brand image,by expanding the school’s survival and expanding the form of school development,has brought more and better opportunities for the development of the school.This paper takes P primary school martial arts activity brand as the research object,and adopts three research methods,namely literature method,case study method and in-depth interview method.Specifically studied the following four aspects: First,through the introduction of P primary school,summed up the development process of building martial arts activity brand;Secondly,the reason why P primary school martial arts activities can form a brand,because there are three traits,respectively Yes,the personalized concept of running a school,the value of school education function of “martial arts” brand activities,and the colorful “martial arts into campus” promotion model;thirdly,in the process of building a martial arts activity brand in P primary school,it has brought the school to the school.The brand image and the professional quality of the teachers have also improved the three-point effect of the students’ personality development,and the problems existing in the current P-class martial arts activity brand,that is,the teaching mode with “martial arts“ as the main body is imperfect,with “Wu De“ There is a misunderstanding of the educational philosophy that the martial arts teaching of the carrier is not perfect and the “wu soul“ is the core.Finally,in view of the problems existing in the martial arts activities,a three-point optimization strategy is proposed,which is to create a“three-in-one“ brand activity teaching mode.Standardize the brand activity curriculum system of Wude cultivation and form the“three-in-one“ integrated brand activity education concept.Therefore,to help schools better examine the problems in school construction,we can not only provide more valuable reference in the weak links of school brand activity construction,but also provide reference for ordinary schools to go to brand schools.Through this research,it has theoretical value for the school to create brand activities toform a high-quality school culture.The case study of Jinzhou P Primary School will help to promote and guide the regional construction of school brands.