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Case Study On The Listing Of Professional Football Clubs

Posted on:2020-04-23Degree:MasterType:Thesis
Country:ChinaCandidate:J Y HanFull Text:PDF
GTID:2417330578954699Subject:Audit
Abstract/Summary:PDF Full Text Request
Football is the world's number one sport,and the degree of professionalism is the highest in all sports.After more than 30 years of continuous development and improvement,the Chinese professional football club has become an important growth point of China's economy.After a long period of exploration and exploration,market-oriented operation and listing financing have become the inevitable development trend of the club.However,the financing method of professional football clubs in China has not yet formed a mature and complete system,and the experience that can be borrowed in China can be said to be almost blank.The professional football clubs in foreign countries have a long history of development.Many clubs have experienced the stage of listing financing.The company's governance structure is more perfect,the funding source is more stable,and the economic benefits can be maximized after the fans and shareholders are integrated.The analysis and research on the operation status and listed financing mode of foreign mature professional football clubs not only have theoretical value,but also have good practical significance.Based on the current status of financing and operation of European and Chinese professional football clubs and the difficulties in the listing of Chinese professional football clubs,this paper selects one of the most profitable professional football clubs in the world,Manchester United,and the only one listed in China.Professional football club-China Evergrande Taobao for analysis.Firstly,it briefly introduces the general situation of Manchester United Football Club,and then briefly analyzes the financing process of "London listing-privatization delisting-listing on NYSE",and analyzes the listing from the perspectives of capital structure,income structure and management mode.Financing brought changes to Manchester United,and then analyzed the results of Manchester United's listing financing by analyzing Manchester United's business system and brand effects.Next,we analyzed the China Evergrande Taobao.Similarly,we first outlined the overview and financing development process,then analyzed the changes brought by the New Third Board listing to Evergrande Taobao,and finally explored the reasons for Evergrande Taobao being warned by risks.Through the separate analysis of Manchester United and Evergrande Taobao,the following inspirations can be compared:(1)Evergrande Taobao can combine its own advantages to enhance brand influence and enhance brand value,which can bring multi-faceted to the club.(2)Evergrande Taobao wants to increase the loyalty of the fans,develop the value of the fans,and convert the fans into consumers of surrounding goods,which can bring income to the club;(3)while Evergrande Taobao expands its income source,The club should also control costs and expenses,especially the control of player transfer fees and player salaries.Only by forming a good and sustainable profit model can the club continue to raise funds from the capital market.
Keywords/Search Tags:Professional football club, Listing financing, Manchester United,China, Evergrande Taobao
PDF Full Text Request
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