Research On The Discourse Power Of Network Ideological And Political Education In Colleges And Universities

At present,with the continuous advancement and development of network technology,people's life,learning,entertainment and communication have gradually achieved “networking”.It can be seen that for people,the network is no longer a purely technical tool.On the contrary,it is gradually becoming a way of life for people,that is “networked survival”.This article is based on the background of “networked survival” and has carried out comprehensive and in-depth research on the discourse power of network ideological and political education in colleges and universities.As we all know,“networked survival” is a double-edged sword.Its arrival is not only a major development opportunity,but also a challenge for the discourse power of network ideological and political education in colleges and universities.This requires university network ideological and political workers to grasp the opportunities it brings,dare to cope with the challenges it brings,and take various effective measures in an active and timely manner to promote the formation and of development the discourse power of ideological and political education in colleges and universities,so as to enhance its important role.The research content of this paper mainly includes five parts.The first part is the theoretical origin,choosing to start from the thoughts of Marxist classic writers,leaders of the Communist Party of China and Western scholars,finding out the relevant discourse power thoughts,as a theoretical reference for this study.The second part is the definition of connotation,adopting a new perspective,that is,the perspective of the relationship between subject and object.From this perspective,by analyzing the relationship between the “prescriptive” subject-object relationship in real space and the “interactive” subject-guest relationship in cyberspace.The specific evolution process,in turn,reveals the inherent nature and basic characteristics of the discourse power of network ideological and political education in colleges and universities.The third part is the constituent elements,one is the main element,namely the authority,the self-discipline and the service;the second is the object element,namely the demand,the sense of dependence and the acceptance;the third is the content element,namely the science,the richness and the sense of times;the fourth is the method element elements,namely the affinity,the innovation and the diversification The fourth part is the generation process,which analyzes the four basic conditions required for the generation,namely the discourse field,the discourse intermediary,the need of subject and object of discourse,and the discourse relationship;the three stages of generating the required experience are discussed in detail,namely the initial,development and maturity stages.The fifth part is the actual effect,the first is the subjective effect,that is,the transformation of the subject to the object,and the discourse of the subject;the second is the object effect,that is,the object is transformed into the subject,and the object's discourse is enhanced;the third is the content effect,that is,the content is more abundant,and the content form is continuously diversified.the form of content are constantly diversified;the fourth is the mode effect,that is,one-way infusion turns to two-way interaction,and blunt dialogue leads to emotional communication.Through the research of this paper,the author hopes to further enrich and improve the relevant theories of the discourse power of network ideological and political education in colleges and universities.At the same time,I hope that through the study of this issue,students' identifications and beliefs on Marxist ideology will be further enhanced,and the value consensus among teachers and students in colleges and universities will be condensed,thus consolidating the discourse position of Marxism in the field of ideology in China.